Duct Tape Marketing? What is it? And how can it help you sell more books? Today I talk with John Jantsch about why you should be looking for marketing strategies...NOT tactics.
We also talk about:
-where you should start with the marketing strategy for your book
-tips for picking a traditional publisher, how to negotiate your publishing contract, and why it often makes sense to self publish instead
-his book The Referral Engine...and how to use a book to generate more referrals / grow your speaking
-what he learned from doing 300 podcast interviews to promote his book
John is a down to earth guy with great advice about the marketing fundamentals. If you're looking for down to earth marketing advice for your book...look no further! I hope you enjoy this episode.
SPS 188: Turning Your Book Into A Viral TED Talk & Speaking Career with Dr. Guy Winch
SPS 187: Affiliate Marketing For Authors with “The Affiliate Guy” Matt McWilliams
SPS 186: Contagious; How To Make Your Book Catch On & Go Viral with Jonah Berger
SPS 185: Writing Great Fables & Discovering Your “Working Genius” with Patrick Lencioni
SPS 184: From Pastor To Author & Podcaster; Writing For Church Leaders with Carey Nieuwhof
SPS 183: Writing A “Hybrid” Memoir & Taking The Unconventional Path with Mary Lawless Lee
SPS 182: Real & Raw Writing About Tough Experiences With Dave Hollis
SPS 181: Ghostwriters, Buying Back Book Rights From Your Publisher & Becoming A Successful Speaker with Grant Baldwin
SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall
SPS 179: Ads For Authors- Selling Books & Growing Your Business Using Ads with Nicholas Kusmich
SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith
SPS 177: Growing Your Ministry And Faith Based Business Using A Book with Jonathan Hardy
SPS 176: Poetry, Creativity, Memes, & Art- Channeling These Talents Into A Great Book with James McCrae
SPS 175: Simple Money, Rich Life - Behind the Scenes Of My Successful Book Launch with Bob Lotich
SPS 174: The Wise Investor: Using A Business Fable To Stand Out In A Crowded Market with Rich Fettke
SPS 173: Growing Your Real Estate Empire & Raising Private Money Using A Book with Matt Faircloth
SPS 172: Writing On Medium To Sell More Books & Grow Your Email List with Ayodeji Awosika
SPS 171: How To Write Useful Books That Help Readers & Sell Well with Rob Fitzpatrick
SPS 170: Growing Your Corporate Speaking & Consulting Business Using A Book with Brenda Bence
SPS 169: How To Make Your Next Book More Successful Than All Of Your Previous Books with Tony & Alisa DiLorenzo
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money