Duct Tape Marketing? What is it? And how can it help you sell more books? Today I talk with John Jantsch about why you should be looking for marketing strategies...NOT tactics.
We also talk about:
-where you should start with the marketing strategy for your book
-tips for picking a traditional publisher, how to negotiate your publishing contract, and why it often makes sense to self publish instead
-his book The Referral Engine...and how to use a book to generate more referrals / grow your speaking
-what he learned from doing 300 podcast interviews to promote his book
John is a down to earth guy with great advice about the marketing fundamentals. If you're looking for down to earth marketing advice for your book...look no further! I hope you enjoy this episode.
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