What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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082: Create a Mess Page — Listener Liron’s Favorite Time-Saving Strategy
081: DAOing and Prioritizing Progress over Perfection with Aaron Dignan
080: Top 10 Free Time Principles
079: Behind the Launch with Antonio Neves (Part 2)
078: Creating Transformational Mastermind Groups
077 - Happy Launch Day! Antonio Neves Guest Hosts (Part 1)
Happy Launch Day! 🎉 Thank You + A Super Quick Favor
076: Seven Elements that Can Amplify Launch Stress
075: Coaching Through the Free Time Framework with Wade Brill
074: Scaling Without the Stress
073: From CEO (Back) to Creator with Pat Flynn
072: How to Start Writing a Book, Course, or Workshop
071: Cues - On Charisma with Vanessa Van Edwards
070: Rough Drafts vs. The Writers Room
069: Epic Evergreen Email Sequences with Allan Dib
068: Are You Running a Grumpy Business?
067: Tiny Business, Big Money with Elaine Pofeldt
066: Tasks vs. Templates
065: Building Flexibility Into Business with Evan La Ruffa
064: The Vulnerability of Launching
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