What mysterious ingredients make a book launch successful? What number of first-week and first-year sales truly make a difference to a book’s longevity? What can you do to turn lagging numbers around?
In a flagship illuminating post for the industry, Todd Sattersten, publisher and owner of Bard Press, shared his findings in The Magic Number. In this behind-the-business conversation from October 2023, you’ll hear him generously talk me through how I could help Free Time get there—with a much-needed morale boost at the end.
More About Todd: Todd Sattersten is the publisher and owner of Bard Press, a book publisher that works with authors to create best-selling books in business, personal development and technology. Before Bard Press, Todd served as general manager of IT Revolution and president of business book retailer 800-CEO-READ. He is the author of Every Book Is a Startup and the co-author of The 100 Best Business Books of All Time (Portfolio, 2009). Todd lives in Portland, Oregon with his wife Amy and their three awesome kids.
Put your ego down. Remember, you want your readers to be better, to improve their lives. Our job is to find more people to help, and there are still so many opportunities for that. You don’t actually have to stop promoting the book after it’s launched—there is nobody stopping you!
Send a survey out to your readers and community, ideally 90 to 120 days after the book comes out. Check out the one Jenny sent here—and please take it if you can at the same time!
📝 Check out full show notes and share: https://itsfreetime.com/episodes/268
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044: Are You High Net Freedom?
043: From Start-Up to Grown-Up (and Coach to Author) with Alisa Cohn
042: How I Run My Business Without Social Media (Pivot Replay)
041: Pay From the Heart Pricing with Mark Silver
040: It's Not Free Time If You're Exhausted
039: Permission to Glow with Kristoffer (KC) Carter
038: Tracking Progress Toward Finishing a Book (or Big Idea) with an Essay Tracker — Notion Walkthrough #3
037: The Ultimate Marketing Engine with John Jantsch
036: Shaping Big Ideas — Notion Walkthrough #2
035: The Long Game with Dorie Clark
034: Organizing Research and Ideas — Notion Walkthrough #1
033: Sparked with Jonathan Fields
032: Courageous Marketing With Mike Michalowicz
031: Eleventh-Hour Creative Gremlins
030: Love + Systems = Freedom
029: Funded By Source with Ksenia Avdulova
028: When the Financial Tides Recede
027: Time Management for Mortals with Oliver Burkeman
026: Five Trade-offs of Long-Term Singular Focus
025: The Joys of Precrastination
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