Apple's iPhone extravaganza is still the biggest product event of the year for a simple reason: The iPhone remains the single most successful hardware product of the PC era. We can talk about whether sales are growing or not, whether Apple is innovating or not. But Apple still sells more premium phones every year than anyone else.
So what happened this week? Three new iPhones announced, the iPhone 11, 11 Pro and Pro Max. A new Apple Watch with a screen that doesn't turn off. A new entry-level iPad. And two services at $4.99 a month, Apple Arcade and Apple TV Plus.
What does all of this mean? Should you pay $300 more for three cameras on the back instead of two? Does the watch update matter? And can Apple out-HBO HBO?
With me this week: A great lineup of people who know their stuff. Walt Mossberg, the godfather of tech reviews, is going to talk big picture from DC. Tech analyst extraordinaire Pat Moorhead and tech strategist Shelly Palmer are going to sift through and tell us which they think are the most significant. And then CNBC's own Julia Boorstin is going to join us from LA to give the view from Hollywood Apple's subscription moves.
67 - Oren Jacob, PullString cofounder & CEO: Teaching Alexa to Be a Better Conversationalist
66 - Matt Meeker, Bark co-founder: Super-Serving the Pet Economy
65 - Rob Bernshteyn, Coupa CEO: Saving Your Way to Success
64 - Ron Shaich, Panera founder: Raise the Minimum Wage, Build for the Long Term, and Other Heresies
63 - Kaz Hirai, Sony CEO: Leading a Japanese Company With Global Challenges
62 - Adena Friedman, Nasdaq CEO: Build A Career With Smart Adjustments
61 - Al Kelly, Visa CEO: Career Shifts, Bitcoin, and the Future of Money
60 - Daymond John, investor & entrepreneur: From FUBU to Shark Tank
59 - Carter Reum, co-founder, VEEV Spirits: Family and Business Sometimes Mix Nicely
58 - Shan Sinha, Highfive CEO: An Entrepreneur's Winding Path to Success
57 - Tien Tzuo, Zuora CEO: Inventing an Engine for the Subscription Economy
56 - Justin Dent, GenFKD co-founder: Can We Save Young America from Financial Ruin?
55 - Andy Jassy, Amazon Web Services CEO: The Father of the Cloud
54 - Earl "Butch" Graves, Jr., Black Enterprise CEO: An American Brand In A New Generation
53 - Katrina Lake, Stitch Fix founder & CEO: Giving Shopping, and Leadership, a Makeover
52 - David Morken, Bandwidth CEO: From Marine to Tech IPO Founder
51 - Aaron Levie, Box CEO: A College Dropout Builds a Billion-Dollar Cloud
50 - Troy Carter, Atom Factory founder and Spotify exec: The Man Who Helped Shape Gaga, Trainor, Legend
49 - Rachel Carlson, Guild Education CEO: A Startup Betting on Human Intelligence
48 - Chamath Palihapitiya, Social Capital CEO: The Beauty of a Calculated Risk
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