Apple's iPhone extravaganza is still the biggest product event of the year for a simple reason: The iPhone remains the single most successful hardware product of the PC era. We can talk about whether sales are growing or not, whether Apple is innovating or not. But Apple still sells more premium phones every year than anyone else.
So what happened this week? Three new iPhones announced, the iPhone 11, 11 Pro and Pro Max. A new Apple Watch with a screen that doesn't turn off. A new entry-level iPad. And two services at $4.99 a month, Apple Arcade and Apple TV Plus.
What does all of this mean? Should you pay $300 more for three cameras on the back instead of two? Does the watch update matter? And can Apple out-HBO HBO?
With me this week: A great lineup of people who know their stuff. Walt Mossberg, the godfather of tech reviews, is going to talk big picture from DC. Tech analyst extraordinaire Pat Moorhead and tech strategist Shelly Palmer are going to sift through and tell us which they think are the most significant. And then CNBC's own Julia Boorstin is going to join us from LA to give the view from Hollywood Apple's subscription moves.
47 - Tim O'Reilly, O'Reilly Publishing founder: Tech's Explainer-In-Chief Tackles the Future
46 - Satya Nadella, Microsoft CEO: Hit Refresh with the Power of Empathy
45 - Louis Hernandez, Jr., Avid CEO: The Storyteller's Dilemma
44 - Rachel Drori, Daily Harvest founder & CEO: Never An Easy Time to Do A Hard Thing
43 - Njavwa Mutambo, Musanga Logistics CEO: Orphan to Entrepreneur
42 - Ben Chestnut, MailChimp co-founder: A Layoff Pushed Him to Success
41 - Reid Hoffman, investor & entrepreneur: How a Master of Scale Climbed to the Top
40 - Julie Sweet, Accenture CEO of North America: The Beauty of Reinvention
39 - Tristan Walker, Walker & Company Brands founder & CEO: A Black Entrepreneur in Silicon Valley
38 - Jason Calacanis, investor: The Brooklyn Kid Turned Angel
37 - Brad Smith, Microsoft president: If You Change the World, You Change the Law
36 - Anil Chakravarthy & Bruce Chizen, Informatica: Even CEOs Need Mentors
35 - Danielle Weisberg & Carly Zakin, The Skimm cofounders: Millennial Mavericks
34 - Mike Tuchen, Talend CEO: A Teen Adrift Becomes A CEO
33 - Paul Jacobs, Qualcomm chairman: Building a Powerhouse for the Smartphone Era
32 - Uber's Wake-Up Call for Leaders: Deirdre Bosa, Mike Isaac, Vivek Wadhwa
31 - Steve Ballmer, L.A. Clippers owner: Living Large After Microsoft
30 - Tom Siebel, CEO of C3 IoT: Billionaire vs. Elephant
29 - Nicole Eagan, Darktrace CEO: Riding Out the Boom/Bust Cycles
28 - Kevin Busque, TaskRabbit co-founder & Guideline CEO: Married to the Game
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