Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.
In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.
Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.
This week's links:
Instagram and Twitch Roll Out New Algos
Amazon's Killer Quarterly Numbers
Adidas to Overinvest in Marketing
Phish at the Sphere
No One Buys Books
Yes, People Still Buy Books
Google's Cookie Delay
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
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Social Media Is the Dread Pirate Roberts of Marketing (254)
Content Acquisitions Go Parabolic (253)
252: Inside This Old Marketing [Bonus Takeover Episode]
251: KFC Content Is Better than a Bucket of Chicken
250: Thanksgiving Episode & A Trick Moment for Brands
249: Beyonce, New York Times and Morning Brew (Oh my!)
248: The Greatest Marketing Predictions Episode Ever (2021 version)
247: Why Netflix Would Buy AMC (and why that's important)
246: The Future of Content Marketing, TikTok and Football
245: Why the TikTok Deal Will Absolutely Happen
244: Facebook Cleans Up Political Ads...But that's Not the Problem
243: Rented Land and Native Advertising Disaster
242: TikTok, the Nike Ad and Surprising Acquisitions
241: Double Down or Diversify? That Is the Question
240: Social Media Is Out to Destroy Us
239: Who's Going to Be the Netflix of Business Content?
238: Is Your Social Media Your Property?
237: Chaos Creates a Rather Large Marketing Opportunity for Brands
236: The Media Business Killed Itself
235: Prepare for a Turnaround with these Marketing Tips
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