Joe and Robert do a deep dive into their CEX presentations...Joe's on the new business model for content creators and Robert's on the marketing MBA.
In the news, Instagram launches a new program that will highlight new content creators. They make it sound amazing. The problem is that this will hurt full-time content creators and content marketers.
Hits this week include Adidas and Phish (at the Sphere). Rants and raves include the trouble with books and third-party cookies.
This week's links:
Instagram and Twitch Roll Out New Algos
Amazon's Killer Quarterly Numbers
Adidas to Overinvest in Marketing
Phish at the Sphere
No One Buys Books
Yes, People Still Buy Books
Google's Cookie Delay
This week's sponsors:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
------
Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*
Hurry! Sign up by May 31st, 2024.
The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
From Rented Land to Rented Land (274)
Twitter Is Ready to Ring the Creator Economy Bell (273)
Amazon Does What AT&T Can't with Content (272)
Hubspot's Quest to Be King of All Media (271)
Gary Vee & Silent Bob First through the Wall with NFTs (270)
Content Marketing = More Marketing, Less Content (269)
Guess What? Advertising Is Rising (and Growing) (268)
DraftKings Develops Content Marketing Playbook (267)
Clubhouse Worth $20 Billion? (266)
LinkedIn & Spotify Get Into Social Audio Game (265)
Yahoo Plus Nothing While MEL Goes Belly Up (264)
Charmin's NFT Jumps the Shark (263)
NFTs: It's Happening Sweetheart! (262)
Twitter Goes Full Twitch (261)
How Evil Is Facebook? (260)
Facebook Invades Australia (259)
Clubhouse to Get Clubbed? (258)
Hubspot Does the Hustle (257)
When SPACs Attack (256)
The Content War for Creators Has Begun (255)
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
MarTech Podcast ™ // Marketing + Technology = Business Growth