On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski's “Profiles in Failure" list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of "what not to do" examples.
"Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble." Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/
NBC NEWS: Michigan's AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
Employee Communications as a PR Function
Setting Business Goals in 2018
The Best of 2017 #NeoMarketing Podcast Review
Perfection is the Mortal Enemy of Good Enough
Using PR in Community Relationships
Learning From Expert Execution
Authentic Communication
Ep15 Innovation In Communication
Ep14 What does men’s health have to do with marketing?
Ep13 Diversity In Corporate Culture
Ep12 Elements Of A Successful Campaign
Ep11 Big Data and How To Use It
Ep10 Two Ways For Business To Be More Profitable
Ep9 Digital Marketing Is Really Just Public Relations
Ep8 Insights from the PRSA Icon Conference
Ep7 Brand Communication In A Crisis Situation
Ep6 Passive Audio and Other Alternative Content Delivery Methods
Ep5 Crisis Communication In The Digital Age
Ep4 How To Hire, Fire and Collaborate With The Right Clients
Ep3 What Is “NeoMarketing” all about?
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