On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a minor crisis much worse by responding in all the wrong ways. Pritch will utilize Jim Lukaszewski's “Profiles in Failure" list of things NOT to do during crisis management. Nessel somehow managed to do everything on this list of actions to avoid. Not just a teachable moment, but a whole series of "what not to do" examples.
"Sometimes the only way to help organizations avoid embarrassment, humiliating visibility, enormous litigation, and just plain stupidity is to illustrate dramatically the pattern of behaviors and attitudes that lead to catastrophic reputational trouble." Jim Lukaszewski calls this pattern “Profiles in Failure.” https://www.e911.com/profiles-failure-behavior-patterns-precipitate-perpetuate-trouble/
NBC NEWS: Michigan's AG got drunk before a football game and wrote about it on Facebook. Attorney General Dana Nessel said she declined pleas from staff members to hire a crisis management firm to handle the fallout from the incident. https://www.nbcnews.com/news/us-news/michigans-ag-got-drunk-football-game-wrote-facebook-rcna5207
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.
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Special Guest: Kitt Letcher, CEO – Better Business Bureau of Central Oklahoma
Special Guest: Vicki Langford, VP of Resonance, Inc. and Project 3810 Partner
Special Guest: Terry Furrh, Owner of Eyes Etc.
Special Guest: Steve Davis and Che’ Loessberg
Think Strategic, Act Tactical
The Essential Skill Of Listening
Addressing Rumors In The Digital Age
Out-Of-The-Box Ideas
When Is The Right Time For Crisis Communication?
Starting A Business Is Hard!
Avoiding PR Tone Deafness
Business Adaptability
Helpful Tips For Professional Development
The Value Of Self-Worth In Your Career And Life
Personality, Character or Gaffe? Social Media Tone.
Business Strategy vs. Corporate Culture
Presentation Tools For Communication Pros
2019 Business Trends: Collaboration and Community
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