Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey.
In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist.
This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment.
Jo also publishes her own podcast. It’s called Looking Outside.
You can find out more here: https://www.looking-outside.com/
**
Find out about our 4-week virtual summer camp at http://www.sweathead.com.
It starts on July 21, 2022. It's for our annual members.
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
750 Awards Later…Chief Strategy Officer Shares The Ingredients - Tahaab Rais, CSO MENAT at Publicis Groupe
5 Insights About Insight Hunters, According To You (Plus A Free Deck)
Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Gold Effie Case Study: Pagoda's "Put the Egg Rolls in!" - Eden Swanson, Carmichael Lynch for Schwan's Consumer Brands
Case Study: Raising Awareness Of The Mental Health Challenges Facing Black American Students - Edelman's Amina Colter Jones, Dinah Douglas, and Laura Goldsmith
The New British Airways Campaign "Every Reason You Fly" Discussed By A Seasoned Travel Marketer And An Executive Creative Director - Colin Lewis, John Long
When Every Single Day Hurts - John Lyons, Senior Marketer
Tourism Australia CMO Susan Coghill Discusses Australia’s New $125M Campaign “Come and Say G’Day”
Case Study: Repositioning A Hotel-Booking App From "Rooms" To "Spaces" - Mayur Hola, Global Head of Brand at OYO
Case Study: Increasing Vaccinations In North Texas For Dallas Regional Chamber - Tim Gingrich, SVP, Strategy
Playing Games With Brands (And How To Help Them Find Their Place In Gaming) - James Whatley, CSO
Live Strategy Workshop With TEACH - Recruit More STEM Teachers Right Now, Please
“I’m creative but am I strategic, too?” - Share This With Your Creative Teams
Sharing Creative Briefs With Creative Teams - Sit And Talk, Chelsea NYC
The Advertising Industry Is Working Scared And This Isn’t A Winning Strategy - Derek Walker, CEO brown & browner
Why Some People Pursue Mediocrity plus Strategist Support (9 Listener Questions Answered)
Freelancing Without Fear - Lydia Taylor, Sophie Cross, and Howie Chan
Invisible Genius – Four Black Strategists Discuss Life In Advertising
Creative Bosses Give 4 Strategists Feedback Live and In The Face - Jill Applebaum, Kieran Ots
One Mother Of A Comms Planner - Maria Van Buskirk, Media by Mother
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential