Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey.
In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist.
This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment.
Jo also publishes her own podcast. It’s called Looking Outside.
You can find out more here: https://www.looking-outside.com/
**
Find out about our 4-week virtual summer camp at http://www.sweathead.com.
It starts on July 21, 2022. It's for our annual members.
**
🔥 Strategy classes: http://www.sweathead.com
✉️ Newsletter: http://eepurl.com/dscjW5
📸 Instagram: http://www.instagram.com/sweathead
🔊 Podcast & other links: https://znap.link/sweathead
Sweathead is a support group for strategists and account planners around the world.
We host conferences, online courses, live events, and podcasts. We also train companies.
Put Some Art Into Your Strategy - Harriet Kindleysides, Senior Strategist
Handling Major Strategy Career Shifts - Ben Culpin, Managing Partner
What I Wish I Knew About Brand Strategy Ten Years Ago - Marcelo Ferrarini, The Lego Group
Selling Party Goods During Lockdown - Sweathead Accelerator Work With Senior Strategist Taylor Marks
Staying Strong For Ukraine - Nata Zaharova, Valeria Tymotievych, Andriy Nimkovych
Life Two Weeks Into War In Kyiv, Ukraine - Philipp Paster, former brand strategist at TBWA Ukraine
Lessons From The First Eight Months Of A Strategy Job - Günel Sadigova, Strategist
Advice For Your First Strategy Job - Plus 8 Strategy Career Questions Answered
What People Don’t Understand About Strategists - Pilar McQuirter, Cultural Strategy Director
Trends Worth Your Attention In 2022 - Chike Ume, Hayley Grant, and Matt Klein
Eight Things New Strategists Will Know Once They’re Old Strategists
The Linearity Lie - Why Planning Is A Necessarily Messy Process - Nick Hirst, adam&eveDDB
From Burnout To Making Decisions About Where And How To Live - Pooja Munshi, UN Environment Programme
Strategy While Exhausted - Solo Chat
From Full-Time Rapper to Full-Time Strategist - Rakaa Taylor, Dilated Peoples
Leading with Instinct - Ambika Pai, Chief Strategy Officer
15 Strategy Questions Answered - Walk and Talk, Central Park (bye bye 2021)
Strategy In A Culturally Fluent Way - Dr Anastasia Karklina Gabriel, Brand Consultant
20 Creative Brief Writing Tips - Will Humphrey, Strategy Director
Beating Isolation through ISOLATED Talks - Giles Edwards, Creative Director
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential