Nadine Young leads Starcom as CEO, an agency that focuses on building momentum and delivering meaningful growth for it's clients. Before Starcom, Nadine held leadership roles in the industry, including Mindshare and Vizeum during a nine-year period in New York.
Nadine and Michaela Hallam - Director of Content at Fresh Air - met at Media360 in Brighton to chat about how the advertising industry has evolved, the importance of audio in branding and how talent is the key to successful campaigns.
This episode is part of our Media360 series, follow to hear from some of the top CMO's in the UK.
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What we love about podcasts, with the Fresh Air team
Creating branded true crime content, with Hogan Lovells and Northam Media
Recording in a fast-changing world, with Barclays
A useful guide to live podcasting, with Twitter Spaces
Changing listeners’ perspectives, with Lloyd’s Register Foundation
Recording on location, with Greater Anglia
Reaching young audiences, with WWF
SPECIAL ANNOUNCEMENT with Pacific Content
Building a global partnership, with Pacific Content
Developing formats, with Legal & General
Exploring internal comms, with Hitachi
Creating an international podcast, with Velux
Attracting different audiences, with ABB.
Defining success
Who should present your podcast?
Choosing a format
Why make a branded podcast?
Coaching your in-house presenter, with Salesforce Appexchange
Creativity on a modest budget, with University College London
Storytelling, with Royal Botanic Gardens, Kew.
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