In this episode Michael Fanning talks to Meaghan McGlynn, Windermere's Social Media Manager. We cover these 7 areas.
1. Is social media important in the world of Real Estate agents? (The answer is yes!)
2. What are the most used platforms?
1st Facebook
2nd Instagram, IGTV
3rd Twitter and LinkedIn
4th Snap Chat and TikTok.
3. What content should agents be posting? Original content that adds value. Curated content that adds value. Cover your 3 P's Passion Personality and Profession
4. Is there a cadence for each platform? As often as you have quality content but try for 3 times a week on each channel where you have a presence.
5. Look closely at your reach and your engagements. Take online connections offline. Be authentic, and real.
6. When posting listing tell the story. This isn’t the MLS, use social to add more context and detail!
7. Platform for auto posting. Social HQ, Hootsuite, Buffer, and Later.
Useful links.
Social HQ
Hootsuite.
Buffer
Later.
Http://www.WindermerePlaybook.com
Windermere Facebook
Windermere Instagram
Windermere Linkedin
Windermere Twitter
Windermere youtube
Canva
Examples of good use of social medial
FB: @theportlandlife / @TerriBrunnerRE / @CentralCoastStephanie
IG: @taylorhinds / @behlerhomes / @trevor.n.cook
TW: @aibsenhomes / @tylerfreed / They can also follow our list: https://twitter.com/i/lists/223231713
TT: @kehau_is_my_realtor / @ekinzler
Email for Meaghan McGlynn meaghanmcglynn@windermere.com
Season 4 Episode #8. DEI with Windermere Real estate. The 4 pillars inside the Windermere world as it pertains to DEI.
Season 4 Episode #7. What is happening with Property Management in 2023. Are rents going up and is there equity in your investment homes?
Season 4 Episode #6. According to Matthew Ferrara "You Got This!" I happen to believe him.
Season 4 Episode #5. A buyer broker agreement, why all buyer's agents should be using one yet 75% do not.
Season 4 Episode #4. Selling a house in probate? Amber Hunt gives some advice to make sure you are doing the best for your client.
Season 4 Episode #3. Why is it important to have a coach, and what should you expect? With our newest coach Joe Galindo.
Season 4 Episode #2. Creating relationships with builders requires working the long game and knowing the 3 M's. (Margins, Marketing and Magic.)
Season 4 Episode #1. Jason Shutt shares his success of having a high value digital monthly newsletter and the power of having a coach.
Season 3 Episode #10. Build a better business by managing your database with a reliable system.
Season 3 Episode #9. Listen to 3 Luxury real estate agents share their wisdom on how to get into the luxury market in real estate.
Episode #8. In the changing market it's important to understand the mortgage options for buyers and sellers.
Episode #7. How the shift in the Real Estate Market is impacting the rental and leasing world of real estate.
Episode#6. (Video Version) Fireside chat with Michael Fanning, Doug Simcock, and Nick Hansen on what Buyers and Buyers agents are facing in this changing market.
Episode #5. A fireside chat with Dough Simcock and Nick Hansen and Michael Fanning on being prepared in this shifting real estate market and a listing agent.
Episode #4. Life is 10% of what happens to us and 90% on how we chose to respond. Ashley Abolafia talks about her response to some news she recently received.
Episode #3. Ninja Selling is not just for new agents. Hear how after 8 years a ninja installation gave this Bozeman Realtor a fresh look at her business.
Episode #2. A revisit with a Ninja who after the 4 day installation decided she was going to create a different life for herself.
Episode #1. By having a value wedge with your services you will work with 80% of the clients that will pay you what you are worth and not look for a discount.
Episode #16. Why a financial advisor is so important to have on your team for long term financial life planning.
Episode #15. How Standards and consistent Practices benefit Clients, Agents, and your Company’s brand.
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