In this episode Michael Fanning talks to Meaghan McGlynn, Windermere's Social Media Manager. We cover these 7 areas.
1. Is social media important in the world of Real Estate agents? (The answer is yes!)
2. What are the most used platforms?
1st Facebook
2nd Instagram, IGTV
3rd Twitter and LinkedIn
4th Snap Chat and TikTok.
3. What content should agents be posting? Original content that adds value. Curated content that adds value. Cover your 3 P's Passion Personality and Profession
4. Is there a cadence for each platform? As often as you have quality content but try for 3 times a week on each channel where you have a presence.
5. Look closely at your reach and your engagements. Take online connections offline. Be authentic, and real.
6. When posting listing tell the story. This isn’t the MLS, use social to add more context and detail!
7. Platform for auto posting. Social HQ, Hootsuite, Buffer, and Later.
Useful links.
Social HQ
Hootsuite.
Buffer
Later.
Http://www.WindermerePlaybook.com
Windermere Facebook
Windermere Instagram
Windermere Linkedin
Windermere Twitter
Windermere youtube
Canva
Examples of good use of social medial
FB: @theportlandlife / @TerriBrunnerRE / @CentralCoastStephanie
IG: @taylorhinds / @behlerhomes / @trevor.n.cook
TW: @aibsenhomes / @tylerfreed / They can also follow our list: https://twitter.com/i/lists/223231713
TT: @kehau_is_my_realtor / @ekinzler
Email for Meaghan McGlynn meaghanmcglynn@windermere.com
Episode #23. Even though the real estate market is challenging for buyers, it is in your best interest to hang in there.
Episode #21 When we say, "Professional Listing Agent." What does that mean?
Episode #20. What does the future of real estate look like for Sellers and Buyers? Hear what Economist Matthew Gardner has to say.
Episode #19. What is the structure of your Comparative Market Analysis, and what are some strategies agents are using to help sellers net the most money in this market today?
Episode #18. Meet Anne and Dave Jones. Authentic, compassionate, and dedicated to their agents and community. Creating change one person at a time.
Episode #17, The Upstream Model with Justin Stoddart.
Episode #16. This is a market for professionals. What are the professionals doing to represent their buyers and sellers?
Episode #15. Making the step to build a team to elevate your business to the next level. "Remember it's an investment not an expense."
Episode #14 The twin cycles of elite performance. If you want to have high impact you need rest and recovery.
Episode #13 What I learned from my Dad.
Episode # 12. When you follow your why and you choose to show up everyday, it is amazing what you can accomplish. Meet KiamaLise Herres.
Episode #11. You don't rise to your goals; you fall to the levels of your systems. An interview with Paul Hunter, Agent/Owner in Ft Collins.
Episode #10. Have you checked in lately and asked …"Am I really being challenged?"
Episode #9. Helping agents create work life balance and high productivity by being invested in their life goals.
Episode #8 A delightful interview with Cori Whitaker. Lessons on how to have great work life balance and living the life she loves.
Episode #7 No Limits and having "BREAK THROUGH MOMENTS."
Episode #6. Having a great listing process and understanding your moments of truth.
Episode #5. Is having an assistant in the Real Estate business a good thing when it comes to client services and work life balance?
Episode #4. Is your level of service in todays Real Estate market serving your clients best interest?
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