We've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates.
He talked about what conversion rate optimization really is, how to get stakeholders to see the value of research work, and why the key to conversion success is really just giving users what they came to your site for in the first place.
Highlights
#128 - The Value of “Scrappy” Research with Varun Murugesan, Co-Founder of Apple and Banana
#127 - The Power of Failure with Kevin Kelly, Publisher and Founding Editor of Wired
#126 - AI Anxiety: The Dangers (and Opportunities) of AI in Research with Mike Adams of Grain
#125 - What is UX Business Coaching? with Sylvana Rochet of Elan Vital Coaching
#124 - Defining a Research Strategy with Devin Harold of Capital One
#123 - The Power of Atomic Research with Daniel Pidcock of Glean.ly
#122- Exploring UX Research Career Options with Marieke McCloskey of LinkedIn
#121 - The UX files: Top Moments from YouX 2023
#120- Building a Healthy Research Culture with Mike Oren of Klaviyo
#119 - It’s Not Research, It’s You! with Holly Hester-Reilly of H2R Product Science
#118- The Product Launch Playbook with Derek Osgood
#117 - Understanding Growth Research with Carlos Tellez of Nubank
#116 - Emerging Trends in UX and CX with Alfonso de la Nuez and Dana Bishop of UserZoom
#115 - Optimizing In-Product Research with Ryan Glasgow of Sprig
#114 - What Does a UX Research Chief of Staff Do?
#113 - Tacos and Tidepods: A Very Awkward Goodbye with Roberta Dombrowski of User Interviews
#112 - Finding Your Best Customers with Andrew Michael, CEO at Avrio
#111 - The 2022 UX Research Tools Map with Roberta Dombrowski
#110 - Experience Design Research in Healthcare with Tiffany Mura and Erica Devine
#109 - The Challenges of Hybrid Work with Eduardo Gomez Ruiz of Miro
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