We've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates.
He talked about what conversion rate optimization really is, how to get stakeholders to see the value of research work, and why the key to conversion success is really just giving users what they came to your site for in the first place.
Highlights
#48 - Rising to the Moment: UXR, Diversity, & Inclusion with Randy Duke
#46 - Creating Better Help Content with Andrew Sandler, Director of Innovation at Adobe
#45 - How Alignment Can Speed Up Your Work with Jonathon Hensley of Emerge Interactive
#44 - Being Data-Driven vs. Data-Informed with Hannah Shamji, Consumer Psychologist
#43 - UX Benchmarking: Demonstrate Design ROI with Kate Moran of NN/g
#42 - 2 for 1: Combining Customer Research & Sales Demos with Jane Portman of UI Breakfast
#41 - 10x: User Research for Growth with Aazar Shad of Userpilot
#40 - Dream Stack: ROI-Driving Research Toolsets with Daniel Loewus-Deitch and Leo Smith
#39 - Interviewing Users Every Day for A Year with Jonathan Anderson of Candu
#38 - Accessibility, User Research, and Inclusive Design with Cat Noone, CEO of Stark
#37 - Using Research to Write Next Level Copy with Joel Klettke of Case Study Buddy
#36 - User Research as a Growth Engine at Early Stage Startups with Loic Alix-Brown
#35 - Democratizing Research in Large Enterprise Companies with Luke Fraser of Stepwise Innovation
#34 - Self Care As A UX Researcher with Vivianne Castillo
#33 - Using Session Replay Tools to Supercharge Your User Research with Elyse Bogacz
#32 - 7 Reasons Not To Do User Research with Michele Ronsen
#31 - Why No One Listens to Your Research Reports with Caitria O’Neill of Google
#30 - How 3 Mailchimp Researchers Landed Their Dream Jobs with Jud Vaughan, Khalida Nicole Sebree, and Christianne Elliott
#29 - Researching Your Own Users with Chad Aldous of Rentable
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