We've been more and more curious about how user research can be used by more than just researchers. This week, Erin and JH chatted with Jon MacDonald, founder of The Good, about how marketers can use research to improve conversion rates.
He talked about what conversion rate optimization really is, how to get stakeholders to see the value of research work, and why the key to conversion success is really just giving users what they came to your site for in the first place.
Highlights
#68 - Actionable Generative Research with Lucy Denton of Dovetail
#67 - Growing a UX Research Startup with Basel Fakhoury of User Interviews and Benjamin Humphrey of Dovetail
#66 - Agile Research Ops with Joey Encarnacion of Slack
#65 - The Best of Awkward Silences (So Far)
#64 - Civic Tech with Cyd Harrell
#63 - Information Architecture in UX with Page Laubheimer of NN/g
#62 - The State of User Research with Katryna Balboni
#61 - The Role of Research in CX Transformation with Kim Salazar of Nielsen Norman Group
#60 - Discovery Research and Interview Skills with Maria Rosala of Nielsen Norman Group
#59 - Ethical Hacking, Information Security, and UX with Ted Harrington of ISE
#58 - The Lone UXR: Being a UX Research Team of One with Izzy Nichols
#57 - Research Amid Sudden Change: Working on Google Classroom During COVID with Amanda Rosenburg
#56 - 2020, UXR Year In Review
#55 - So You Want to Be In Research Ops? How Roy Olende of Zapier Made The Switch
#54 - End-to-End Experience Teams with Danielle Smith of Express Scripts
#53 - Everything in Context: Anthropology and User Research with Vanessa Whatley
#52 - The Missing Ingredient: How Storytelling Makes User Research More Impactful with Harrison Wheeler of LinkedIn
#51 - Uncharted Territory: AI & User Research with Hana Nagel
#50 - To Manage or Not to Manage? UX Research Careers with Amber Davis, UXR Director at Audible
#49 - The Magic of Diary Studies with Tony Turner
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