Talking about the importance of pricing and sustainability is my jam, but I typically approach it from the "this is why it's important for YOU" perspective. The fact of the matter is that when enough photographers aren’t charging sustainable prices, it has major implications for the industry as a whole.
Today's guest is Bonnie Sindelar. She’s a newborn and family photographer in Nebraska and the founder of Happily Ever Photo, a photographer directory where prospective clients can go to find their dream photographer. Bonnie brings a fascinating perspective on the photography industry as a whole and shares why it's so important that we value what we do, educate ourselves (and our clients), and most importantly, charge profitable rates.
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Resources:
EP 129: Business Brainstorming with Colie James
EP 128: Five Client Gift Ideas (That Won't Break the Bank!)
EP 127: Intentional Transitions with Mary Otanez
EP 126: A's to Five Very Common Photography Q's
EP 125: High Prices in a Low Priced Market with Elke Van den Ende
EP 124: Me and Money - A Brief History
EP 123: Mirrorless Mayhem Part 2 - the Final Decision
EP 122: 10 Reasons Why People Buy
EP 121: The Facebook Complain Train
EP 120: Creating, Funding, and Publishing a Photography Book with Amanda Thorson
EP 119: A New Way to Think About Client Communication
EP 118: Email Marketing 101 with Sobrina Pies Crawford
EP 117: Mirrorless Mayhem Part 1: An interview with B&H Photo
Ep: 116 Five Ways to Repurpose the Content in your Client Prep Guide
EP 115: The Power of a Value Ladder
EP 114: Chain Reaction Marketing with Ben Hartley
EP 113: Marketing 201 - an Advanced Strategy
EP 112: Revenue on Repeat - stories from my students
EP 111: Building a Successful Video Strategy on IG with Natasha Samuel
EP 110: Colonoscopies and Customer Service
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