I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feeling.
So, it seemed only fitting that I would invite a copywriter to this series on decoding empathy to share her process and give you a behind-the-scenes look at cognitive empathy in practical application. In this episode, I get real nerdy with Samantha Pollack, a positioning strategist and copywriter, and think about how the digital doppelgangers we create via our personal brands might help us get curious about who is behind others' digital doppelgangers.
Footnotes:
Find every essay and episode in the Decoding Empathy series.
Every episode of What Works is also released in essay form at whatworks.fyi!
★ Support this podcast ★EP 275: Tools For Building A Copywriting Agency With Content Bistro Founder Prerna Malik
EP 274: The Tools That Power A Content-Driven Business With Grit Host Jessica Stansberry
EP 273: The Tools We Use To Run a Podcast Production Agency with YellowHouse.Media Co-Founders Sean and Tara McMullin
EP 272: Making Your Brand Personal With Stasia’s Style School Creator Stasia Savasuk
EP 271: Brand-Building Is More Important Than Ever
EP 270: Building A Brand That Defies Stereotypes With 300 Pounds And Running Host Martinus Evans
EP 269: Co-Creating A Brand In Community With Shameless Mom Academy Host Sara Dean
SPECIAL: COVID-19 And The Impact On Small Business Owners
EP 268: Creating A Focused & Intentional Brand With Alyssa Catalano from Studebaker Metals
EP 267: Leveling Up With Customer Feedback with Mighty Networks Gina Bianchini
EP 266: Building An Inclusive Community With Whole30’s Melissa Urban & Dr. Carrie Kholi-Murchison
EP 265: Leading Differently With MicroConf Co-Founder Rob Walling
EP 264: Leading A Growing Community With Rebelle Founder Shannon Siriano Greenwood
EP 263: Turning Your Values Into Action With Diversity, Equity, and Inclusion Coach Erica Courdae
EP 262: Honing Your Craft Using Smart Project Management With Kickass Conferences Founder Isaac Watson
EP 261: 5 Project Management Tools These Small Business Owners Can’t Do Without
EP 260: Tracking Complex Projects With On-Demand CFO Christina Sjahli
EP 259: Managing The Creative Process With Brooklyn Book Doctor Founder Joelle Hann
EP 258: Managing Multi-Layer Projects With Kaye Publicity Founder Dana Kaye
EP 257: End-Of-Year Mailbag Episode With Tara McMullin
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