I have learned a lot about cognitive empathy by learning copywriting. After all, copywriting is a puzzle—the puzzle of figuring out what someone is thinking or feeling and how you can connect your idea to that thought or feeling.
So, it seemed only fitting that I would invite a copywriter to this series on decoding empathy to share her process and give you a behind-the-scenes look at cognitive empathy in practical application. In this episode, I get real nerdy with Samantha Pollack, a positioning strategist and copywriter, and think about how the digital doppelgangers we create via our personal brands might help us get curious about who is behind others' digital doppelgangers.
Footnotes:
Find every essay and episode in the Decoding Empathy series.
Every episode of What Works is also released in essay form at whatworks.fyi!
★ Support this podcast ★EP 349: Updating Your Default Settings With Work Brighter Founder Brittany Berger
EP 348: Knowing When To Get Out Of The Way With Let’s Do The Books Founder Mark Butler
EP 347: Carving Out Space For Creative Work With The Autonomous Creative Founder Jessica Abel
EP 346: Finding The Right Blend With Financial Behaviorist Jacquette Timmons
EP 345: Putting Your Business In Maintenance Mode With ScaleSpark Founder Susan Boles
EP 344: Time To Take A Break?
EP 343: 5 Ways To Do More & Better By Teaming Up
EP 342: Getting Help Before The Ish Hits The Fan with Shulamit Ber Levtov
EP 341: Taking Better Care Of Each Other with Wanderwell Founder Kate Strathmann
EP 340: Managing As An Introverted, Anxious, and Autistic Boss: Tara’s Interview On The Rebel Therapist With Annie Schuessler
EP 339: Hiring For The Upside With Small Business Co-Pilot Founder Podge Thomas
Q&A: What Content Should Be Free? And What Should Be Paid For?
EP 338: Why Staying Small Leads To Big Results
EP 337: Connecting With Stories With Tell Me A Story Founder Hillary Rea
EP 336: Marketing Without Scale With Brand Strategist Felicia Sullivan
EP 335: Finding The Right Strategy To Market Your Business with Savvy Social Podcast Host Andréa Jones
EP 334: Creating Mental Space With Simple Changes
EP 333: Simplifying Social Media Content Creation With Andréa Jones and Tara McMullin
Q&A: How Do You Make A Big Change To Your Business Model?
EP 332: Maybe Simplicity Is Just A Dream…
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show