This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
Entertainment Thinking With Marketing Guru Brian Millar
Creating Epic Content That Converts - The Power of Words!
Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
Google Ads vs. Facebook Ads - The Big Debate!
We're back with A HUGE Announcement At Just Ask Parker... Exciting News!
10 Conversion Apps You Need and One You Don’t
Create a WOW brand that will boost sales and increase customer loyalty
How To Get Other People To Sell Your Products with Brett Owens
STAND OUT! Personalize Your Lead and Customer Communication with David Wachs
Generate Additional Revenue Easily From Your Customer Support
80+ Ways To Get Clicks From Your Emails
How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef
The Red Flags Of Facebook Ads and How to Save Money
5 Steps To Identify Your Ideal Customer
Need Sales? Use The Power Of Video To Convert More Traffic Into Sales
3D images are the future of the Shopify store CEO of Spase Sahil Gupta
A Day in the life of a Shopify Merchant - 14 Day Challenge! The habits for true success!
Understanding influencer diversification and the future of TikTok with Kaila Yu
Find Your Secret Influencers - David Perry - CEO, Co-Founder, and Developer at Carro
How a Health Brand Uses Influencers - Shopify Store Owner - Angela Wright
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show