Leanna Pham, Head of Creative & Social Media at Convince & Convert, Gia Lee, Co-Founder of NinetyEight, and Convince & Convert’s Strategist and Marketing Consultant, Sunny Hunt and Jennifer Harmon, join forces to discuss the hottest topics in social on this special episode of Social Pros.
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Full Episode Details
It’s been a dramatic year in social media so far! We’ve witnessed the dawn of Threads, a controversial Twitter rebrand and seen AI infiltrate every industry in new and powerful ways. So, for International Podcast Day, here’s a special episode of Social Pros, covering the topics that everyone is talking about.
Host Leanna Pham, Head of Creative & Social Media, is joined by co-host Gia Lee, Co-Founder of NinetyEight, and guests Sunny Hunt, Strategist and Jennifer Harmon, Marketing Consultant at Convince & Convert.
They discuss whether Threads is officially dead already, thoughts on Twitter’s rebrand and why AI is a helper, not a replacement.
Plus, they share their thoughts on where social teams should sit in an organization and whether social media roles are still undervalued.
In This Episode:
1:27 – Is Threads dead?
5:23 – How the launch of Reels differed from Threads
8:48 – Twitter’s rebranding to X and how it’s changed since
13:42 – What it’s like managing client content on Twitter
15:48 – What social pros can do about the rise of AI in social
21:10 – Where AI gets it right and wrong
27:09 – Is social media work still undervalued?
33:05 – What people need to know about social pros
35:34 – Where social media should sit in an organization
46:20 – Why measurement must be front and central
Resources
Schedule a consultation with ICUC
Grab your free Social Media Audit Bundle
Connect with Leanna Pham on LinkedIn
Connect with Gia Lee on LinkedIn
Connect with Sunny Hunt on LinkedIn
Connect with Jennifer Harmon on LinkedIn
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