Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Kul Singh’s method for elevating the agent experience with REA Group hinges on a simple but effective principle of doing and being “better”.
As today’s guest on the Elevate podcast, hosted by Samantha McLean, the Chief Customer Officer reveals the three pillars REA Group will focus on this year – better customer experiences, better employee experiences and better business growth.
He takes a deep dive into the transformative strategies that set the stage for customer satisfaction and agent success, including a new focus on streamlining onboarding, and how this intersects with what buyers and sellers want in today’s market – price transparency and data security.
Kul also analyses 2023’s market shifts, the positive outlook for this year and how agents can harness these changes to not only meet, but exceed, their own clients’ expectations.
Sam and Kul also dissect the ethos behind Ready24, and how this initiative and the prestigious AREA Awards go beyond accolades to foster a culture of excellence and philanthropy among real estate professionals, and how each can help agents better build their brand and engage more with real estate consumers.
“If we come down to the fundamentals on what consumers are looking for, they want prices on listings and 70 per cent of them say they skip past listings without them. That’s not good for us. That’s not good for our customers.” – Kul Singh
Sam and Kul also discuss:The post Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more. appeared first on Elite Agent.
Selling Sunset: Jason Oppenheim on changing market conditions, reality TV fame and what to watch in the US real estate market
Key pillars of success: Joel Hood and Jarrod Carman on marketing yourself, taming your database and making effective cold calls
The buyer’s journey: Samantha McLean and Mark Edwards on the art of ‘mass personalisation’, the AI boom and the agents that stood out during their house-hunting journey
Behind the podcast mics: Samantha McLean and Leanne Pilkington reflect on 2022 highlights and what’s in store for real estate in 2023
Matt Lahood and Samantha McLean on what’s in store for property in 2023, the impact of rate rises and where investors stand in the current market
The power of people: Jodie Stainton on leadership, legacy and forging lasting relationships
Trends emerging: Peter Schravemade on PropTech, innovation and the property marketing methods buyers want to see
The Leadership Diaries: Thomas McGlynn on why leadership is a contact sport involving collaboration, communication and constant improvement
Learning from London: Alice Geddes on apartments, auctioneering and how to keep your energy up
Recruit to retain: Brock Fisher on the impact of the rental supply crisis, fixing outdated legislation and why things like rent control are not the answer
Viral videos: Jonathan Creek on creating real, relevant and relatable content and becoming the hero of your patch
Process or progress: Dr Jason Fox on how to fix ‘default’ thinking, create strategic innovation and incentivise the team for results
The information advantage: Mindy Powell-Hodges on the rise of the property logbook and how you can use it to gain a competitive sales and rental edge
Matt Lahood and Samantha McLean take a deep dive on quiet quitting, interest rates and how to remain relevant
Back to basics: Claudio Encina on the changing market, the skills agents need right now, and how to be a hero in a time of uncertainty
People first: AREA winner Gail Richards on wellbeing strategies that work, where to get started, and how to build them into your business
The deal maker: Simon Cohen on forging strong relationships, finding a market gap, and how he built Australia’s biggest buyer’s agency
Maximum impact: Tristan Lovell on the untapped power of your database; how to find it, use it, and gain more listings
No luck about it: Million Dollar Listing’s Matt Altman on work ethic, mindset, and how he and his brother went from zero to real estate heroes
When life happens: Sharon Fox-Slater on why landlord insurance is a must, the strangest claims made, and what to tell a client who says they don’t need insurance
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