In BB Podcast Episode 111, Abby Daigle, owner of Stems Floral Design & Event Styling in Austin, Texas shares her journey from growing up in the events industry at the venue owned by her family to starting her own floral business. She discusses her love for weddings, the services her company offers, and her business model, which includes a showroom for full-service wedding clients and important relationships with industry vendors. She also talks about her team structure, hiring process, and industry role models. And, Abby shares an interesting perspective on centerpiece mockups which she finds to be a powerful tool for building trust and excitement with her clients.
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You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Ep. 75: Akiko Kovacs (Floraison)
Ep. 74: Hazel Gardiner
Ep. 73: Rona Wheeldon (Flowerona)
Ep. 72: Lucy Hunter (The Flower Hunter)
Ep. 71: Bloom Trust Co.
Episode 70: Lauren & Leah Palmer (The Wild Mother)
Ep. 69: Lauren Anderson + Rachel Bridgwood (Sweet Root Village)
Episode 68: Megan McHugh & Denise Richter (Pistil & Stamen)
Ep. 67: Steven Dyme (Flowers for Dreams)
BB+ (Ep. 15) Jessie Chui on Paper Flower Art
Ep. 66: Lily Roden
BB+ (Ep. 14) Bex Partridge on Everlasting Flowers
Ep. 65: Scott Shepherd (Host of the Flower Podcast)
BB+ (Ep. 13) Christine Hoover, LPC: Finding Balance on Social Media
Ep. 64: Laura Langford & Dawson Hamilton (Roam Flora)
BB+ 12: KimBang Nguyen on Preserving The Vietnamese Wedding Tradition
Ep. 63: Rebecca Grace (Natural Art Flowers)
BB+ (Ep. 11) Joseph Massie Opens Online Studio
BB+ (Ep. 10) Natalie Gill On Finding Your Mojo
BB+ (Ep. 9) Maria Maxit on Profitability
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