In BB Podcast Episode 111, Abby Daigle, owner of Stems Floral Design & Event Styling in Austin, Texas shares her journey from growing up in the events industry at the venue owned by her family to starting her own floral business. She discusses her love for weddings, the services her company offers, and her business model, which includes a showroom for full-service wedding clients and important relationships with industry vendors. She also talks about her team structure, hiring process, and industry role models. And, Abby shares an interesting perspective on centerpiece mockups which she finds to be a powerful tool for building trust and excitement with her clients.
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You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Episode 34: Ashley Fox
Episode 33: Teresa Fung (Mimosa Boston)
Episode 32: Phil John Perry
Bonus Episode: Hitomi Gilliam AIFD + Holly Chapple (LIVE)
Episode 31: Cara Fitch — A Canadian Florist Working Down Under
Episode 30: Conner Nesbit Learned to Embrace Imperfection
Episode 29: Janelle Wylie — Still Floating Thanks to Larry
Episode 28: Kelly Mendenhall Will Ride the Gondola for You
Episode 27: Robbie Honey — Accidental Botanist
Episode 26: Suzie Kostick AIFD is Open to Change
Episode 25: Eatherley Schultz is All About Teamwork
Episode 24: Meg Connelly — Finding Success in the Harder Option
Episode 23: Max Gill is Keeping It Real
Episode 22: Morgan Anderson— Promoting Floral Design as Art
Episode 21: Kelly Marie Thompson Feels Dedicated to Her Community
Episode 20: Heather Siu — Creating Timeless Events
Episode 19: Emily Avenson — Flower Love in the Belgian Countryside
Episode 18: Jennie Love is Taking Farmer Florist to the Next Level
Episode 17: Christin Geall is Cultivating the Art of Flowers
Episode 16: Nick Priestly Would Never Own a Coffee Shop
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