Today’s episode is a very special interview with my good friend and editor, AJ Harper, who has done more for raising the bar for writing good books than anyone I know. Generally, a ‘good’ book doesn’t simply function as a “better business card” or marketing tool for a personal brand or business. Rather, a ‘good’ book becomes a “must-read” that readers actively recommend to others. In this conversation, AJ shares her “reader-first” philosophy and her insights into how to write a perennial bestseller that truly serves your reading audience. Using her wealth of experience and knowledge, AJ talks us through how a book can become a “top three book” that changes lives (including your own!). She also gives us a sneak peek into her own new book, Write a Must Read.
AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written six books, including Profit First, The Pumpkin Plan, and their latest, Fix This Next. Through her Top Three Book Workshops and Retreats, AJ empowers authors with insider publishing knowledge and guides them through the book development, writing, and editing process. AJ lives with her wife and son in New York’s Lower Hudson Valley. Connect with her at ajharper.com.
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
843: Coaching Break – #1 Blind Spot in Your Business
842: Luke Iorio – Are You Happy But Wonder If You Can Be Happier?
841: Coaching Break – Are Your Goals Creating Anxiety?
840: Azrya and Benjamin Bequer – Discovering Everything You Didn’t Know You Wanted
839: Susan M. Barber – Secrets to Becoming More Visible
838: Coaching Break – Dealing with Self-Doubt
837: Wendy Batten – Celebrating the Small Shop Owner
836: Vincent Pugliese – How Building Connection Can Build True Wealth
835: Coaching Break – 3 Steps To Make Your Success Inevitable
834: Dr. Ruth Gotian – Discover the Success Factor
833: Coaching Break – The High-Achiever X-Factor
832: Miriam Schulman – Turn Your Creative Ideas into Income
831: Coaching Break – Why You're Working Harder Than You Need To
830: Joshua Greene – Maintaining Community When Self-Employed
829: Drew Plotkin – Be Comfortable in Your Self-Employed Skin
828: Coaching Break – The Period Post-Pandemic (or Any Other Big Change)
827: Jon Picoult – Customer Experience vs. Customer Memory
826: Coaching Break – Breaking Through Periods of Resistance
825: Matt McWilliams – Turning Your Passions into Profits When Self-Employed
824: Paul Mills, Ph.D. – The Spiritual Side of Self-Employed
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