Today’s episode is a very special interview with my good friend and editor, AJ Harper, who has done more for raising the bar for writing good books than anyone I know. Generally, a ‘good’ book doesn’t simply function as a “better business card” or marketing tool for a personal brand or business. Rather, a ‘good’ book becomes a “must-read” that readers actively recommend to others. In this conversation, AJ shares her “reader-first” philosophy and her insights into how to write a perennial bestseller that truly serves your reading audience. Using her wealth of experience and knowledge, AJ talks us through how a book can become a “top three book” that changes lives (including your own!). She also gives us a sneak peek into her own new book, Write a Must Read.
AJ Harper is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they’ve written six books, including Profit First, The Pumpkin Plan, and their latest, Fix This Next. Through her Top Three Book Workshops and Retreats, AJ empowers authors with insider publishing knowledge and guides them through the book development, writing, and editing process. AJ lives with her wife and son in New York’s Lower Hudson Valley. Connect with her at ajharper.com.
Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.
863: Coaching Break – The Benefits of Being a Valuable Resource
862: Nikki Rausch – The Selling Staircase: A Step-by-Step Approach to Soulful Sales
861: Mike Fata – Growth: Making Every Day the Best Day Ever
860: Coaching Break – The Magic of Discipline Without Criticism
859: Cary Jack – The Happy Hustle: Redefining Success and Prioritizing Balance
858: Coaching Break – 3 Fundamental Business Lessons
857: Steven Izen – Achieving Balance in the Highs and Lows
856: Christina Curtis – Achieving Exceptional Outcomes: The Science of Success
855: Coaching Break – The #1 Most Important Blind Spot to Overcome
854: Tara-Nicholle Kirke – Beyond Transactions: The Power of the Transformational Consumer
853: Coaching Break – Avoid This Critical Blind Spot in Your Business
852: Robert Glazer – A Soulful Approach to Elevating Your Team
851: Coaching Break – How To Stop Working Harder Than You Need To
850: Traci Schubert Barrett – Beyond Success: What if There’s More?
849: Coaching Break – Marketing That Works and Feels Good
848: Tammy Gooler Loeb – The Power of Working from the Inside Out
847: Coaching Break – The Customers You're Not Getting You Don't Know About
846: Bryan Eisenberg – Core Business Principles the Rice and Beans Way
845: Coaching Break – How To Overcome The Ups and Downs of Business
844: Liz Brunner – Own Your Own Business, Own Who You Are
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show