In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.
Michael Rossi | President, adidas Canada
Zach Leonsis | Senior Vice President of Strategic Initiatives, Monumental Sports & Entertainment
Jacquie Ryan | Chief Brand & Commercial Officer, Canadian Olympic Committee
Jennifer Frees | Vice President, Partnerships at Toronto International Film Festival
Justine Fedak | (Former) Head of Social & Sponsorships, BMO
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