In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.
Key Takeaways:
(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.
(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.
(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.
(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.
(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.
(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.
(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.
(37:57) The ongoing challenge of adapting to rapid changes in the business environment.
Resources Mentioned:
Egress Solutions
GTM Disrupted Podcast
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
#B2B #BusinessLeaders #Leadership
Awakening Your Mental Wellness To Make a Difference in Your Life with Jay H. Tepley of New Era Superhero
Building a Startup Based on User Problems and Feedback with Richard White at Fathom
Growing a Long-Term Startup by Navigating Through Challenges with Rohit Arora of Biz2Credit
Enabling Retailer Success Through Excellent Logistical Support with Harry Drajpuch of Amware Fulfillment
Thinking Differently and Bringing It to Execution with Rob Whalen at PTO Exchange
Managing Change by Adapting Quickly with Mark Grilli at CommerceHub
Growing Your Company With the Right Culture and a Sense of Ownership with Giora Engel at neosec.com
Enabling Successful Entrepreneurs by Strengthening the Community with Sanjay Puri at Autonebula, Wellisen & ACEL360
Achieving Success in Sales by Focusing on Being Human with Andy Paul, Author of “Sell Without Selling Out”
Optimizing Your Sales Team's Time and Making Them More Effective with Mike O'Kelly at Rithm AI
Improving The Procurement Process With AI and Diversity with Pam Kline Smith of Globality
Communicating the Relevance of Your Product to the Customer with Avi Bhagtani at Digitate
Building a Brand That Turns Customers Into Heroes with Kevin Alansky of Jedox
Building a Future-Proof Marketing Team with Lindsay Boyajian Hagan at Conductor
Mitigating the Risks of Digital Transformation With Democratized Cybersecurity with Nick Lumsden of Tenacity Cloud
Understanding and Learning From the Cheat Codes of Marketing with Ed Breault of Aprimo
Generating More Revenue Through Customer-Centric Sales and Marketing Integration with Tracy Kraft of Demandbase
Digital Marketing Leadership and Providing Value to Customers with Amanda Elam of Bloomreach
Successfully Leading a Services Business and Retaining Talent with Steve Baines of Apps Associates
Leveraging Marketing Expertise To Build a Great Company Culture Around People with Raj Sarkar of 1Password
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars