In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.
Key Takeaways:
(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.
(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.
(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.
(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.
(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.
(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.
(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.
(37:57) The ongoing challenge of adapting to rapid changes in the business environment.
Resources Mentioned:
Egress Solutions
GTM Disrupted Podcast
Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
#B2B #BusinessLeaders #Leadership
Growing a SaaS That Helps SaaS Companies Sell with John Street of Pax8
Communicating With Your Audience and Success Factors in Marketing with Moni Oloyede of Fidelis Cybersecurity
Efficient and Intelligent Knowledge Management by Connecting to the Right People with Peggy Choi of LYNK
Success Stories in Entrepreneurship Start With Setbacks with Marion Mariathasan of Simplifya
Improving Sales Through Intrapersonal and Interpersonal Skills with Phillip K. Naithram of DC Local Leaders
Growing Your Company Smartly Through Customer Success with Firaas Rashid at Hook
Using AI to Improve Employee Engagement Without Disrupting Their Work with Samir Diwan of Polly
Developing Business Communities Using Cloud Software with Eric Schmidt of Glue Up
Creating Open Source Software Along With a Viable Commercial Design with Tim Hinrichs of Styra
Getting Ahead in Marketing Through Research and Innovation with Chris Cheatham of Bold Penguin
Acquiring Profitable Clients Through Personalized Marketing with Patrick Ward of Rootstrap
Scaling Companies Effectively Using Interim Revenue Executives with Tom Glason of Scalewise
Marketing Strategies and Communication for Data Security Solutions with Orlee Berlove of PreVeil
Gaining Valuable Customer Insight Through Field-Focused Marketing with Steve Garrison of Stellar Cyber
Helping Deskless Workers With No-Code Customizable Software with Prateek Chakravarty of Zinier
Scaling Your Startup Effectively by Using Data and Investing in Culture with Eric Futoran of Embrace
Autonomous AI Drives Efficiency in Finance and Accounting with Alexander Hagerup of Vic.ai
Using Data and Tech to Democratize Wealth Management with Abby Salameh of CAIS
Overcoming Reluctance in Traditional Industries by Slowly Introducing Innovation with Joe Hipsky of IRALOGIX
Being a Trusted Advisor in the IT Space in the Age of SaaS with David M. Wright of Disruptive Innovations
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars