Summary
B2B buyers doors are essentially closed to emailing, so what is the former #1 SDR at Zoominfo doing to crack the code?
In this episode, Dan Sixsmith interviews Justin Chi, the founder and CEO of Cold Email Hackers, about prospecting and SDRs. Justin shares his journey into sales and how he leveraged email to book meetings and grow his business. They discuss the importance of email deliverability and how to personalize messages at scale. Justin also shares his thoughts on AI in sales and the benefits of outsourcing the SDR function to an agency. The episode concludes with a discussion on the importance of putting in the work and constantly adapting to the changing landscape of sales.
Takeaways
Email can be a powerful tool for prospecting and booking meetings.
Email deliverability is becoming more challenging, and it's important to use alternate domains to improve deliverability rates.
Personalization is key in email outreach, but it's important to strike a balance between personalization and scalability.
AI in sales is still evolving and requires a human component to create relevant and effective messaging.
Outsourcing the SDR function to an agency can provide consistency and expertise, especially for startups with limited resources.
To improve outbound campaigns, talk to happy customers, understand their pain points, and reverse engineer successful messaging.
Constantly adapt and stay up-to-date with the changing landscape of sales to remain successful.
Chapters
00:00 Leveraging Email for Prospecting and Booking Meetings
08:50 Personalization at Scale: Striking the Right Balance
14:39 Reverse Engineering Successful Messaging
Episode 61: EQ+IQ=Breakthrough Selling
Episode 60: Are You Committed?
Episode 59: Desperately Seeking A Culture Of Coaching
Episode 58: The Connection 70% Of Reps Are Missing
Episode 57: [RANT] Narcissists Need Not Apply
Episode 56: Marketing and Sales In the #FakeNews Era
Episode 55: Marketing + Sales Alignment : A Non Traditional Approach
Episode 54: Science and The B2B Sales Revolution
Episode 53: Key Attributes Of the 21st Century B2B Seller
Episode 52: CIOs Sound Off On Sales Reps
Episode 51: Cure For The "DO NOTHING" Virus
Episode 50: What Are You Doing About JOB SECURITY?
Episode 49: [Interview] Stop Dreaming And Start DOING! with Michael Alden
Episode 48: Finesse + Grit = 💰
RANT: HEY BUYERS, GET OVER YOURSELVES! 😡
Episode 47: A Closing Primer For The Modern Seller 👊✍️
Episode 46: DIFFERENTIATE! 👊🔥
Episode 45: [Interview] Modern Selling With LinkedIn's Samantha McKenna
Episode 44: [Interview] Lessons From World's Top Networkers
Episode 43 : Selling To MILLENNIALS
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