Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Welcome to 2022!
After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year?
This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends.
Specifically, these 10 things that I discuss in detail on this podcast are:
Key Highlights
[02:55] First Thing To Invest Your Marketing Budget In 2022
[04:24] Ways To Be Resourceful On Your Blog
[05:08] Why Search Intent Is Critical
[06:13] Second Thing To Invest To
[07:45] Third Area: Email Marketing/Automation
[09:42] Email Marketing Tools
[10:11] Fourth Things To Invest Your Marketing Budget
[12:10] Should You Invest On Tiktok?
[14:27] The Benefit Of Collaborating With Content Creators
[16:29] Seventh Area: Employee Advocacy
[17:56] Investing On Customer Experience
[19:15] Ninth Item To Invest To
[20:13] Invest In Your Own Education
[21:55] Ways To Recreate Educational Experience
[22:16] Summary
Notable Quotes
Learn More:
Why You Need to Invest in Content Longevity and Discoverability Going Forward
Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]
Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
How Networking Helps You Scale Your Business [Philip VanDusen Interview]
How to Optimize Your Content Publishing on Your Blog and Social Media
Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
The What, Why, and How of Podcasting
WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
The 11 Blogging Mistakes Your Business Might Be Making
Corona Marketing - What Marketers Need To Know Now [Joe Pulizzi Interview]
Why I am Investing Time in Being Interviewed on 100 Different Podcasts
How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]
My Guide to Help You Maximize LinkedIn for Your Business
Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]
How to Gain More Experience - and Yield More Influence - in Social Media
Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]
How to Leverage Your Employees as Influencers
What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]
How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities
The Many Ways to Become an Influencer Today [John Lee Dumas Interview]
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