Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Welcome to 2022!
After reading all of those blog posts about social media and digital marketing trends for 2022, how are you going to invest your marketing budget this year?
This episode is focused on helping you find ROI from under-invested but important aspects of digital marketing in 2022, especially in consideration of recent trends.
Specifically, these 10 things that I discuss in detail on this podcast are:
Key Highlights
[02:55] First Thing To Invest Your Marketing Budget In 2022
[04:24] Ways To Be Resourceful On Your Blog
[05:08] Why Search Intent Is Critical
[06:13] Second Thing To Invest To
[07:45] Third Area: Email Marketing/Automation
[09:42] Email Marketing Tools
[10:11] Fourth Things To Invest Your Marketing Budget
[12:10] Should You Invest On Tiktok?
[14:27] The Benefit Of Collaborating With Content Creators
[16:29] Seventh Area: Employee Advocacy
[17:56] Investing On Customer Experience
[19:15] Ninth Item To Invest To
[20:13] Invest In Your Own Education
[21:55] Ways To Recreate Educational Experience
[22:16] Summary
Notable Quotes
Learn More:
Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]
What a High School Shark Tank Competition Can Teach You About Marketing
How to Use Content Marketing To Establish Your Own Category
Guest Blogging: Trick or Treat?
How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
This is What AI - Generated Content Sounds Like
A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]
The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing
Top 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]
The Simple Formula to Social Media Marketing Success
How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]
Twitter Marketing: A Fresh Perspective for 2022
TikTok vs Instagram: What the Best Platform for Influencer Marketing is in 2022 [Justin Kline Interview]
LinkedIn's Newest Features to Focus On for 2022
What is the Link Between the Creator Economy and Content Marketing? [Joe Pulizzi Interview]
The Why and How of Email Marketing
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
The Number ONE Thing You Can Do to Create IMPACTFUL Content for Digital and Social Media Marketing
How Influencer Marketing Will Change in 2022 [P.J. Leimgruber Interview]
How to Pivot Your Digital Marketing Strategy for 2022
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast