Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new channels plus research-backed approaches to blend branding with sales activations for consistent client acquisition. You'll discover why data tracking matters more than gut decisions and learn key foundations essential for any firm embarking on digital marketing. Come away armed with actionable strategies, whether starting a new solo practice or expanding an established firm's market dominance.
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What’s in This Episode:Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy111. Joseph Wilson, Joseph Wilson Injury Lawyers — To Maximize Case Value: Tapping the Human Element
110. Megan Hargroder, Conversations Digital — Organic Social Media Marketing: Crafting a Brand Story that Converts
109. Steven Willi, Rankings.io — The Holy Trinity of SEO
108. Seth Price, Price Benowitz — Developing a Winning Strategy and the Future of SEO
107. John Gomez, Gomez Trial Attorneys — What it Takes to Become a Preeminent Trial Attorney
106. Luis Scott, Bader Scott Injury Lawyers — Rethinking Referrals to Help You Scale
105. Jeremy Tissot, Tissot Law Firm — The Journey to Your Niche
104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok
103. Second Take — Brian Dean on Becoming a Linkable Source
102. Second Take — Neil Patel on a New Approach to Content and Emerging Marketing Channels
101. Pratik Shah, EsquireTek — Discovering the Power of Automation
100. How to Get PI Clients
99. Bob Simon, Justice HQ – Collaboration before Competition
Coming Soon!
98. Danny Hughes, Thompson Flanagan — Navigating the Malpractice Insurance Market
97. Alex Valencia, We Do Web — Content Strategy is King
96. Brian Dean, Backlinko – Becoming a Linkable Source
95. Jeremy Harms, Core Contact — When the Client becomes the Promoter
94. Elliot Roe, Mindset Coach — Eliminating Your Limiting Beliefs
93. Jeremy Poock, Senior Attorney Match — How to Successfully Plan your Succession
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