Deciding where to invest marketing dollars to maximize law firm growth can feel like throwing darts blindfolded. The options seem endless, while proven returns feel few. Tanner Jones, VP of Business Development at Consultwebs (@consultwebs) will help you hit your mark. With over 20 years of results-driven legal marketing experience, Consultwebs has seen it all - from the early "web business card" days to today's ever-evolving digital landscape. Tanner shares invaluable insider knowledge on new channels plus research-backed approaches to blend branding with sales activations for consistent client acquisition. You'll discover why data tracking matters more than gut decisions and learn key foundations essential for any firm embarking on digital marketing. Come away armed with actionable strategies, whether starting a new solo practice or expanding an established firm's market dominance.
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What’s in This Episode:Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert
Additional Episodes You Might Enjoy92. Marc Anidjar, Anidjar & Levine — The Secret Sauce for Managing and Marketing
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90. Matt Wolfe, Evergreen Profits — Perfecting Your Podcast Promotion
89. Joe Fier, Evergreen Profits — How to Find, Book, and Interview your Dream Guests
88. Ali Awad, Ali Awad Law — Becoming the CEO Lawyer
87. Mark Kosieradzki, Kozieradzki Smith Law Firm — 30(b)(6): Making Corporations answer to you
86. Gary Sarner, ROI360+ — Radio Killed the Video Star
85. Mike Budny, Influex — Creating Websites That Connect
84. Glen Lerner, Lerner and Rowe - A Steady Hand in a Shifting Industry
83. Seth Godin - Differentiation: How to Make Your Law Firm a Purple Cow
82. Dave Thomas, Law Tigers - The Universal Power of Niche
81. Maria Monroy, LawRank — All SEO Is Local
80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good
79. Shay Rowbottom, Shay Rowbottom Marketing — Getting Eyes on Your Brand with LinkedIn Video Marketing
78. Harry Morton, Lower Street - Raising Your Podcast Game
77. John Jantsch, Duct Tape Marketing & Podcast Bookers — Turning Customers into Partners
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75. James Farrin, GrowPath & The Law Offices of James Scott Farrin — Efficiency as a Calling Card and Getting Tech to Work for You
74. Shaina Weisinger, Repurpose House — How to Create Without Fear and Make the Most of Your Content
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