Todd Steinberg (Director of Education at Windermere) uses AI like ChatGPT for scripts and responses. He notes careful prompting is key for useful, on-brand output in the desired tone. Practicing with AI-generated scripts sharpens agent skills.
Sandy Dodge (Windermere Copywriter) uses AI for marketing content and preparation. Framing prompts around proven philosophies gives better results than general queries. Sandy emphasizes AI's constant feedback to refine content and planning.
AI writing tools like ChatGPT and Claude show promise for real estate content like listings and posts. But agents must craft prompts carefully and provide context to get high-quality, on-brand output. Techniques: provide an initial draft for refinement, have AI adopt a professional voice, prompt for desired tone. Always review output critically, edit and re-prompt until polished.
AI can summarize sources into blog posts, citing properly to accelerate drafting. Provide articles for synthesis. Prompt to highlight facts, quotes, statistics attributed properly.
AI quickly brainstorms outlines, frameworks for humans to build on. Prompt for campaign touchpoints or blog post topic headings to stimulate direction.
For SEO, AI can suggest meta titles, headings, descriptions. Compare to SEO tools, refine and test options. Use AI to ideate but not solely decide.
Given Excel calculation basics, AI generates formulas or macros to automate analysis. Accelerates spreadsheet creation.
AI roleplaying sharpens responses by acting as different personalities, scenarios. Practice proven systems.
Frame prompts around proven philosophies and industry frameworks for better output. Remind AI you are a professional.
Key takeaways: Guide AI prompts carefully for quality content. Review and refine output critically. Accelerate tasks like summarizing, outlining, automating. Roleplay with AI to sharpen skills. Prompt AI based on proven industry philosophies and systems.
In 4000 chars, this summarizes how carefully implemented AI can help real estate agents like Todd and Sandy work smarter by generating high-quality content, accelerating tasks, roleplaying practice, and more. Key is thoughtful prompting, framing around proven systems, and critical review.
Episode #2. Taking time to recharge. Work life balance is when you can work hard and play hard and maintain a strong sustainable referral business.
Episode #1. Setting clear expectations with your clients so you become in demand and not on demand.
Episode #20. Eight ideas on how to generate listings in this market we are facing today.
Episode #19. Part II With Sol Simmers on getting predictable results with buyers by having a consistent process.
Episode #18. Get some detail on what you should be measuring in a quarterly business check in.
Episode #17. Being passionate about living a Minimalist lifestyle and focused on leading others towards a more fulfilled life with less stuff and more living.
Episode #16. Mastery in one's career and consciousness growth simply require that we constantly produce result beyond and out of the ordinary. Credit Stewart Emery
Episode #15 How well does your listing packet give the seller clarity on the value you bring to the process?
Episode #14. Anders Ibsen went from 18 transactions to 61 transactions in his 1st 4 years in real estate by being relationship based in his approach.
Episode #13. The consistent processes Real Estate Agents need for predictable results.
Episode #13. Don't over think your marketing. Some helpful tips and a great tool to stay top of mind with your clients.
Episode # 12. How to survive, maintain and thrive by way of being consistent and authentic to who you are. Just get it done.
Episode #11. The power of using the 5 step calling process.
Episode #10. Working with buyers to get their offers accepted.
Episode #9. Meet Lucy Wood, the 3rd generations in the Windermere family Real Estate Company.
Episode #8. 6 ideas on staying on track with your business, and reducing stress this holiday season.
Episode #7 Creative ways to be the Real Estate Trusted Advisor using FB groups and YouTube with Kelly Martin.
Episode #6. The benefit of Windermere Relocation when you understand abundance and win win.
Episode #5. Busting the myth in Real Estate of working 24/7. Remember you are only human, and it is ok to let clients know that.
Episode #4. What do you do that is consistent when it comes to building referral-based relationships with your sphere?
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