Todd Steinberg (Director of Education at Windermere) uses AI like ChatGPT for scripts and responses. He notes careful prompting is key for useful, on-brand output in the desired tone. Practicing with AI-generated scripts sharpens agent skills.
Sandy Dodge (Windermere Copywriter) uses AI for marketing content and preparation. Framing prompts around proven philosophies gives better results than general queries. Sandy emphasizes AI's constant feedback to refine content and planning.
AI writing tools like ChatGPT and Claude show promise for real estate content like listings and posts. But agents must craft prompts carefully and provide context to get high-quality, on-brand output. Techniques: provide an initial draft for refinement, have AI adopt a professional voice, prompt for desired tone. Always review output critically, edit and re-prompt until polished.
AI can summarize sources into blog posts, citing properly to accelerate drafting. Provide articles for synthesis. Prompt to highlight facts, quotes, statistics attributed properly.
AI quickly brainstorms outlines, frameworks for humans to build on. Prompt for campaign touchpoints or blog post topic headings to stimulate direction.
For SEO, AI can suggest meta titles, headings, descriptions. Compare to SEO tools, refine and test options. Use AI to ideate but not solely decide.
Given Excel calculation basics, AI generates formulas or macros to automate analysis. Accelerates spreadsheet creation.
AI roleplaying sharpens responses by acting as different personalities, scenarios. Practice proven systems.
Frame prompts around proven philosophies and industry frameworks for better output. Remind AI you are a professional.
Key takeaways: Guide AI prompts carefully for quality content. Review and refine output critically. Accelerate tasks like summarizing, outlining, automating. Roleplay with AI to sharpen skills. Prompt AI based on proven industry philosophies and systems.
In 4000 chars, this summarizes how carefully implemented AI can help real estate agents like Todd and Sandy work smarter by generating high-quality content, accelerating tasks, roleplaying practice, and more. Key is thoughtful prompting, framing around proven systems, and critical review.
Season 6 Episode #5 28 Years Building New Homes: Dana Adams on Working with Builders and Developers.
Season 6 Episode #4 Thriving in Turbulent Times: How Real Estate Trusted Advisors Outperform the Market.
Season 6 Episode #3. Authenticity Sells Homes: How Real Estate Agents are Using Social Media to Attract Their Ideal Clients.
Season 6 Episode #2. Building a Real Estate Business on Referrals and Relationships with Jeanette Eide.
Season 5 Episode #10 Building Real Estate Client Relationships That Last - Insights from Top Agent Heather Dolin
Season 5 Episode #9. "The AI Agent: Sol Villarreal's Wisdom for Realtors on Understanding ChatGPT"
Season 5 episode #8. How do you support and encourage 60+ real estate agents on a daily and weekly basis?
Season 5 Episode #7. The power in having clients sign in at an open house.
Season 5 Episode #6. Your true worth is about what you give not what you get with Matthew Chapman.
Season 5 Episode #5. Gina Weigum talks about the power of face to face engagement with her clients. Don't complicate it and be authentic.
Season 5 Episode #4. The power of being consistent with routines, keeping it simple, and being coached with Christopher Rigby.
Season 5 Episode #3. The power of being so confident and dialed in you can't be denied with Laurann Turner.
Season 5 Episode #2. Open houses are a great source of business if you have a consistent process.
Season 5 Episode #1. How can you become the trusted sources for real estate with your colleagues in the real estate community using facebook?
Season 4 Episode #10. When the student is ready the teacher will appear.
Season 4 Episode #9. A look at Ninja before, during and after with a recent student Peri Erickson Brown.
Season 4 Episode #8 When you commit to a process and show up daily it's not unreasonable to have an 800% increase in your business.
Season 4 Episode #7. Controlling your fear, single tasking, and creating balance in your days.
Season 4 Episode #6. How did Shelli become #2 in production and #6 in her MLS over the course of a year? It wasn't a silver bullet; it was committing to herself.
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