Todd Steinberg (Director of Education at Windermere) uses AI like ChatGPT for scripts and responses. He notes careful prompting is key for useful, on-brand output in the desired tone. Practicing with AI-generated scripts sharpens agent skills.
Sandy Dodge (Windermere Copywriter) uses AI for marketing content and preparation. Framing prompts around proven philosophies gives better results than general queries. Sandy emphasizes AI's constant feedback to refine content and planning.
AI writing tools like ChatGPT and Claude show promise for real estate content like listings and posts. But agents must craft prompts carefully and provide context to get high-quality, on-brand output. Techniques: provide an initial draft for refinement, have AI adopt a professional voice, prompt for desired tone. Always review output critically, edit and re-prompt until polished.
AI can summarize sources into blog posts, citing properly to accelerate drafting. Provide articles for synthesis. Prompt to highlight facts, quotes, statistics attributed properly.
AI quickly brainstorms outlines, frameworks for humans to build on. Prompt for campaign touchpoints or blog post topic headings to stimulate direction.
For SEO, AI can suggest meta titles, headings, descriptions. Compare to SEO tools, refine and test options. Use AI to ideate but not solely decide.
Given Excel calculation basics, AI generates formulas or macros to automate analysis. Accelerates spreadsheet creation.
AI roleplaying sharpens responses by acting as different personalities, scenarios. Practice proven systems.
Frame prompts around proven philosophies and industry frameworks for better output. Remind AI you are a professional.
Key takeaways: Guide AI prompts carefully for quality content. Review and refine output critically. Accelerate tasks like summarizing, outlining, automating. Roleplay with AI to sharpen skills. Prompt AI based on proven industry philosophies and systems.
In 4000 chars, this summarizes how carefully implemented AI can help real estate agents like Todd and Sandy work smarter by generating high-quality content, accelerating tasks, roleplaying practice, and more. Key is thoughtful prompting, framing around proven systems, and critical review.
Episode #3. Ideas from Top Windermere Ninjas planning for a great Q1 2022.
Episode #1 An interview with Francy, A UW Senior majoring in Real Estate, how her perception of real estate changed.
Episode #2. How do you stop paying for real estate leads, earn more income and create work life balance?
Episode #22. Build a strategy to engage with valuable information instead of promoting yourself.
Episode #21. As a real estate trusted advisor how well are you at articulating your value proposition?
Episode #20 When it comes to your moments of truth what tool helps you standout virtually and so much more when listing a home?
Episode #19 How to be Authentic, think out of the box and live your life now. Real Estate and life harmonized.
Episode #18. Having a coach is important, but being coachable is just as important.
Episode # 17. Your true worth is determined by how much you give back rather than how much you receive in payment, Diana Patterson explains.
Episode #16. Starting in 2018 Kamila took Ninja right away, then started coaching. Listen how she can maintain an evergreen business by being herself.
Episode #15. There is an audience on Tik Toc that wants to see your value-added post. Kehaulani Keanaaina with Windermere Kona explains.
Episode #14. Not all communication is created equal. Focused, Direct, Compassionate. Nuggets from the book Your Time to Thrive.
Episode #13 How do Windermere Agents/Offices help the communities we serve? The power of giving back through our foundation.
Episode #12. The power of communication is determined by your ability to truly listen.
Episode #11 Can I have a great business and a full time assistant in three and one half years? Mark Chavez says yes.
Episode #10. Three strategies when it comes to having a balanced life and an evergreen real estate business based on referrals.
Episode #9. Are you a consistent go giver? Have you figured out how to not complicate things and just get it done? Well Erin Hoppe has some advice on this topic.
Episode #8. Are you using video today to connect and build relationships? Well Nancy Chapin is doing video and shares here ideas.
Episode #7. It is all about showing up professionally. Listen to what a true expert is saying when it comes to representing your buyer or seller in this frenzied market.
Episode #6. Use the 5 magic questions to tap into your clients’ future dreams and goals.
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