Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Josh Horner knows how to choreograph success, one client at a time.
Adept at grabbing an audience’s attention and keeping it, Josh has rewritten the script as a dancer on Broadway, a choreographer at Disneyland and now he’s doing it with real estate.
As director of The Horner Agency, Josh has built an attraction brand and redefined what it means to engage, educate, entertain and exceed expectations in an industry where trust, time, and confidence are currency.
In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Josh gives a master class in how to tap into the emotion behind a sale and use it to connect with clients and craft memorable experiences that generate word-of-mouth acclaim.
He also peels back the layers on how he creates his viral listing and sold videos, including how to capture and keep attention, how to navigate the fine line between clever and tacky and what to do when a vendor isn’t interested in a humorous video.
Kylie also quizzes Josh on his dance career, how he got into real estate, the unlikely crossover skills between the two professions, and the strategies that took Josh from struggling with real estate basics to the phone ringing off the hook.
And what about his garden gnome logo? With the flair that only he can muster, Josh reveals where the logo concept came from, what it symbolises and how his client gifts continue to market his brand long after the sold sticker goes up.
“Your two words are trust and confidence, with the entire community. If you can build trust and confidence with people, then they’ll listen to what you have to say. Otherwise you just sound like a bloody parrot repeating some scripts or dialogue from some real estate coach.”
Kylie and Josh also discussThe post Raising the curtain: Josh Horner on doing real estate differently, creating connections with clients and marketing that goes viral. appeared first on Elite Agent.
Starting from scratch: Tara Bradbury on pioneering a paperless agency, mastering market turbulence, and cultivating a cutting-edge brand
Creating competition: Brian White on building tomorrow’s leaders, core philosophies, and building market momentum
Easter accelerator: Matt Lahood on the power of planning, how to capitalise on Easter sales and boosting client engagement
The Right to Disconnect: What it means for your agency, when it starts and how you can maintain your winning edge
Doing Better: Kul Singh on market dynamics, improving the customer experience, what you’ll learn at Ready24 and more.
Mr + Mrs Vendor: Samantha McLean and Mark Edwards on the sellers perspective, AI acceleration and what’s on the radar for Elite Agent in 2024
Investing in futures: Peter Brewer on the heart of the sale, a client’s ‘core four’ and “running out of Saturdays”
Beyond Four Corners: Mark Kentwell on rebuilding his brand and crafting a legacy that reinvigorates agents, clients and the community
People-powered tech: Sharran Srivatsaa and Pritesh Damani on how AI is empowering agents and elevating the client experience
High-performing teams: LJ Hooker’s John Deo on building a culture where everyone thrives
From ‘Sold’ to Soaring: Tim Snell’s Playbook for a Winning 2024
Three wise men: Mark McLeod, Matt Lahood and Chris Hanley, on the lessons of 2023, telling the truth with empathy and how to make 2024 a great year in real estate
AI with heart: Samantha McLean on blending AI with AQ and EQ, finding opportunities in the challenges and taking high performance to the next level
Emotional connections: Steve Carroll on marketing that captures and holds attention, stands out in the crowd and creates credibility
Career by design: Gavin Rubinstein on cultivating high-performing teams, winning the battles and pioneering new paths in real estate
Beyond the transaction: Andy Reid on high performance, mastering emotional intelligence and why developing a farmer’s intuition could be your secret weapon
The Leadership Diaries: Matthew Harvey on becoming a top-tier agent, cultivating community connection, and redefining leadership
Master strategist: Fiona Blayney on solving the property management talent puzzle, amplifying revenue in a turbulent market, and propelling your business forward with venture capitalist thinking
Expressway to excellence: Taney Jain on conquering challenges, dialing into prospecting prowess, and mastering the art of leadership
Create your
podcast in
minutes
It is Free
Reaching your Goals
What It’s Like To Be...
Becoming You with Suzy Welch
The Cardone Zone
Let’s Talk Offline