Elevate: The Official Podcast of Elite Agent Magazine
Business:Careers
Josh Horner knows how to choreograph success, one client at a time.
Adept at grabbing an audience’s attention and keeping it, Josh has rewritten the script as a dancer on Broadway, a choreographer at Disneyland and now he’s doing it with real estate.
As director of The Horner Agency, Josh has built an attraction brand and redefined what it means to engage, educate, entertain and exceed expectations in an industry where trust, time, and confidence are currency.
In today’s edition of the Elevate podcast, hosted by Kylie Dulhunty, Josh gives a master class in how to tap into the emotion behind a sale and use it to connect with clients and craft memorable experiences that generate word-of-mouth acclaim.
He also peels back the layers on how he creates his viral listing and sold videos, including how to capture and keep attention, how to navigate the fine line between clever and tacky and what to do when a vendor isn’t interested in a humorous video.
Kylie also quizzes Josh on his dance career, how he got into real estate, the unlikely crossover skills between the two professions, and the strategies that took Josh from struggling with real estate basics to the phone ringing off the hook.
And what about his garden gnome logo? With the flair that only he can muster, Josh reveals where the logo concept came from, what it symbolises and how his client gifts continue to market his brand long after the sold sticker goes up.
“Your two words are trust and confidence, with the entire community. If you can build trust and confidence with people, then they’ll listen to what you have to say. Otherwise you just sound like a bloody parrot repeating some scripts or dialogue from some real estate coach.”
Kylie and Josh also discussThe post Raising the curtain: Josh Horner on doing real estate differently, creating connections with clients and marketing that goes viral. appeared first on Elite Agent.
Seize the day: Avi Khan on leading through change, creating business growth, and why now is the moment for the real estate industry to showcase its skills
Future in focus: Steve Carroll and Matt Lahood on the top takeaways of Elite Retreat, the industry’s future, and why now’s the time to get face-to-face with clients
Content that is king: News Corp Australia’s Claire Bradley on creating engaging content, using it to best effect, and 15 great ideas you can implement now
Relevance through reinvention: Lyndall Allan on how to refresh your approach, re-establish your relevance, and what it takes to go out on your own
Securing successful tenancies: Paul Tommasini on the rental crisis, why tenant education is key, and how the real estate industry can be part of the solution
Match and connect: Simon Bray on the changing role of the real estate portal, how agents can build their profile, and why it’s all about helping homebuyers navigate an ‘uncertain journey’
Spotlight on commercial: The Australian’s Ben Wilmot on the real estate world of pubs, retail and corporates; the big trends emerging; and surprising investor shifts
Simplified offers: Daniel Bignold on creating transaction transparency, delivering better service, and how agents can streamline the purchasing process
Hiring heroes: Jade Green on building an employer brand, finding the right people, and why recruitment is now marketing in disguise
Aiming higher: Gavin Rubinstein on brand expansion, maintaining peak performance, and where he plans to go from here
Removing the roadblocks: Nigel Dalton on tomorrow’s customer, social and tech trends emerging, and why true innovation lies in solving your customer’s struggle
Converting leads to listings: Marnie Beauchamp on lead generation, the power of video, and how to reinvent your listing presentation for greater success
Finding your X-Factor: Maz Farrelly on how to grab attention, lose the ‘white noise’ and make customers choose you
Winning strategy: Scott Bateman on challenging your thinking, transforming your business, and why there is no best service
High-performing foundations: Marianne Hynes on psychological safety and how to unlock your team’s full potential by eliminating interpersonal risk
Moments that matter: Jeff Gray talks prospecting, property management and the AI that allows agents to join all the dots
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