Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs by David Riemer
About the Book:
In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount.
While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders.
In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful.
Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market.
Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration.
The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.”
If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.
About the Author:
David Riemer has worked in the center of the global hub of innovation—the San Francisco Bay Area—for most of his professional life.
He has spent forty years telling stories as a marketing and advertising executive at J. Walter Thompson, Yahoo!, and several startups.
Today he is an executive-in-residence at Berkeley-Haas School of Business, advising teams at Bay Area accelerators, and running storytelling training at Google, SAP, Salesforce, Netflix, Bose, Kaiser Permanente, and Abbot Labs.
He holds a BA from Brown University and an MBA from Columbia University.
And, interesting fact - he produces theater and serves as chair of the board of the American Conservatory Theater in San Francisco.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/get-startup-story-straight-david-riemer
393 Selling Your Expertise by Robert Chen
392 Marketing Artificial Intelligence by Paul Roetzer
391 Selling Through Tough Times by Paul Reilly
390 From Impressed to Obsessed by Jon Picoult
389 Black Goldfish by Stan Phelps
BONUS The Carbon Almanac with Seth Godin and David Meerman Scott
388 Elite Sales Strategies by Anthony Iannarino
387 Influence Is Your Superpower by Zoe Chance
386 The Revenue Acceleration Playbook by Brent Keltner
385 How To Grow Your Business Like A Weed by Stu Heinecke
384 Fans First by Jesse Cole
383 The Conversion Code 2nd Ed. by Chris Smith
382 The New Rules of Marketing & PR 8th Ed. by David Meerman Scott
381 Competing on Thought Leadership by Robert Buday
380 Sell Without Selling Out by Andy Paul
378 An Audience of One by Jamie Turner
377 Strikingly Different Selling by Dale Merrill
376 Sell More With Science by David Hoffeld
375 What Customers Hate by Nicholas Webb
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast