Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs by David Riemer
About the Book:
In a world that’s been turned upside down by a pandemic, social upheavals, environmental disasters, and economic disruptions, the need for reinvention is paramount.
While many entrepreneurs and innovators have brilliant ideas, they desperately need the skills to successfully articulate their vision to investors, prospective customers, employees, and stakeholders.
In this informative and empowering book, David Riemer breaks down the storytelling clutter so you can gain the attention you need to be successful.
Storytelling is foundational. If you have a groundbreaking invention in mind or have a plan to solve worldwide problems, Get Your Startup Story Straight is the tool you need to create better customer-focused solutions, motivate more backers to your project, and ultimately dominate in the market.
Broken down into three acts, this book will allow you to discover the building blocks of your narrative, the storytelling techniques to convey your ideas clearly, and the archetypes for inspiration.
The author’s own words tell it all: “Innovators are ubiquitous nowadays, and for this community, storytelling is essential.”
If you are a creator struggling to get others on board, this is the handbook to refine your story to guide your product strategy, shape your company, and ultimately improve lives.
About the Author:
David Riemer has worked in the center of the global hub of innovation—the San Francisco Bay Area—for most of his professional life.
He has spent forty years telling stories as a marketing and advertising executive at J. Walter Thompson, Yahoo!, and several startups.
Today he is an executive-in-residence at Berkeley-Haas School of Business, advising teams at Bay Area accelerators, and running storytelling training at Google, SAP, Salesforce, Netflix, Bose, Kaiser Permanente, and Abbot Labs.
He holds a BA from Brown University and an MBA from Columbia University.
And, interesting fact - he produces theater and serves as chair of the board of the American Conservatory Theater in San Francisco.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/get-startup-story-straight-david-riemer
319 The Strategy Mindset 2.0 by Chuck Bamford
318 Stand Out Marketing by Stacey Danheiser
317 Cumulative Advantage by Mark Schaefer
316 The Smart Marketing Book by Dan White
315 The Ministry of Common Sense by Martin Lindstrom
314 Ultimate Guide to Facebook Advertising by Bob Regnerus
313 The Influencer Code by Amanda Russell
312 Friday Forward by Robert Glazer
311 Outbounding by Skip Miller
310 Unfiltered Marketing by Stephen Denny
309 The Expansion Sale by Tim Riesterer
308 The Visual Sale by Marcus Sheridan
307 The Six Disciplines of Agile Marketing by Jim Ewel
306 The Interaction Field by Erich Joachimsthaler
305 Revenue Growth Engine by Darrell Amy
304 The Practice by Seth Godin
303 Mastering Marketing Agility by Andrea Fryrear
302 Unleash Your Primal Brain by Tim Ash
301 Standout Virtual Events by David Meerman Scott
300 Virtual Selling by Jeb Blount
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast