Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast
Support the Show. Get the AudioBook!
AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple
SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Anthony Orisses, CEO and founder of Rare Cut, a lifestyle brand built around pocket squares.
The idea for Rare Cut pocket squares came to Anthony after he witnessed his manager prepare himself to go onstage for an award and speech. Anthony tried to help him with his pocket square and then later noticed in pictures that the pocket square was nowhere to be seen. He realized that here was a problem to be solved: how to keep the pocket square from falling. The result was the Rare Cut pocket square, which has the tag line, "the pocket square that stays up."
After college, Anthony went into medical devices sales. He had no intention of starting a lifestyle brand. But he's clearly embraced the journey. He documented his challenges and successes of starting his company and when he launched in 2020, he quickly raised the funds he needed. Based in his garage in Queens, Anthony recognizes the importance of community, using his company to shine a light on the struggles small businesses have faced through the pandemic. In answer to the lack of a need for pocket squares with so many people staying home, he made and sold a T-shirt, with part of the proceeds going toward a fund to help small businesses. He also developed a campaign to raise money for breast cancer research.
Anthony credits his success with consistency and just showing up. He also acknowledges the sacrifices made by others, in particular a grandfather who emigrated from Greece.
Now, let’s get better together.
Actionable InsightsBook or Blog or Twitter or LinkedIn or JSYPR
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Simplifying Business Finance with Michael Barnett
Beyond Newsletters with Priyanka Vazirani
Detaching Outcome from Decision with Charlie Meaden
Exploring Entrepreneurship with Gboyega Adebayo
From Mathematics to Investing with Mike Mills and Nick Spoors
Blue-Collar Work Ethic with Matt Shields
Sobriety as a Gift with James Swanwick
Intention Is Everything with Will Sacks
Beyond the Sale with Andrei Zinkevich and FullFunnel.io
Future Talk with Pete Huang and the Emergence of AI
We Just Started Figuring It Out with Bryan Clayton
It's All About the Data with Jordan Crawford
The Magic of Entrepreneurship with Jeff Greenfield
Just Ask with John Li
Lifestyle Brands and the Train to Success with Chad Price
It's Only Failure If We Stop with Brent Freeman
The Game-Changer with Krish Ramineni
Time for a Change with Aakash Shah and Damian Felchlin
Leveling the Playing Field with Eleanor Beaton
Love Is a One-Way Street with Kim Sorrelle
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show