Subscribe: Apple Podcasts | Spotify | Stitcher | Overcast
Support the Show. Get the AudioBook!
AudioBook: Audible| Kobo| Authors Direct | Google Play | Apple
SummaryHey everyone. Stay tuned to the end of the interview where I’ll give you some actionable insights that I learned from my guest. These insights are also in the show notes. As always, thanks for listening.
Now on to my guest for today, Anthony Orisses, CEO and founder of Rare Cut, a lifestyle brand built around pocket squares.
The idea for Rare Cut pocket squares came to Anthony after he witnessed his manager prepare himself to go onstage for an award and speech. Anthony tried to help him with his pocket square and then later noticed in pictures that the pocket square was nowhere to be seen. He realized that here was a problem to be solved: how to keep the pocket square from falling. The result was the Rare Cut pocket square, which has the tag line, "the pocket square that stays up."
After college, Anthony went into medical devices sales. He had no intention of starting a lifestyle brand. But he's clearly embraced the journey. He documented his challenges and successes of starting his company and when he launched in 2020, he quickly raised the funds he needed. Based in his garage in Queens, Anthony recognizes the importance of community, using his company to shine a light on the struggles small businesses have faced through the pandemic. In answer to the lack of a need for pocket squares with so many people staying home, he made and sold a T-shirt, with part of the proceeds going toward a fund to help small businesses. He also developed a campaign to raise money for breast cancer research.
Anthony credits his success with consistency and just showing up. He also acknowledges the sacrifices made by others, in particular a grandfather who emigrated from Greece.
Now, let’s get better together.
Actionable InsightsBook or Blog or Twitter or LinkedIn or JSYPR
Learn more about your ad choices. Visit podcastchoices.com/adchoices
The Future of Entrepreneurship with Brooke Yoakam
Solving the Sales Problem with Jeroen Corthout
Be Grateful and Be Happy with Tim Young
Facing the Fears That Hold Us Back with Antonio Thornton
Winning the Game of Work with Terry McDougall
Ideas Come From Everywhere with Paul Baron
Skating to Success with Brandon Cullen of MADabolic
Professing Entrepreneurship with Jonathan Aberman
Hacking Business Growth with Mike Harvey
The Power of Altruism with Patrick Frank, George Kramb
Time Is Money with Santi Bibiloni
I Never Looked Back with Mark Kerzner
Not Just Another Lawyer with Devin Miller
Riding with the Tide with Brandon White
Getting to Official with Zac Stern
Earn the Secret with Jon Scott
Finding the Sweet Spot with Peter Goldstein
People, Then Profits with Bruno Cignacco
Battling Pirates and Empowering Entrepreneurs with Indy
Customer Feedback is Critical to SaaS Success with Cory McKane
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show