This week, we learned of how Taylor Swift was able to get record-breaking numbers of people to register to vote with a single Instagram post. This inspired me to do an episode of the things holding artists back from seeing the kinds of results they'd like, the return on investment we hope for, on social media.
Resources:
Episode 97 – Storytelling pt. 1: Creating an Emotional Arc
Episode 98 – Storytelling pt. 2: Writing Great Lyrics (with advice from Bruce Springsteen, Bob Dylan, Lin-Manual Miranda, and Leonard Cohen)
Episode 99 – Storytelling pt. 3: How to Write a Better Biography
Episode 100 – Storytelling pt. 4: Making a Better Live Show with Story
Episode 101 – Storytelling pt. 5: How to Use Storytelling Techniques in Social Media and Marketing
Episode 102 – Interview with Joe X. Jiang on How Filmmakers Use Story (and What Musicians Can Learn From Them)
Extra Gum commercial:
[embed]https://www.youtube.com/watch?v=XLpDiIVX0Wo[/embed]
#378 - How to Multiply Your Content
#377 - What Artists Should Focus On When Starting Out
#376 - How Differentiation Makes the Difference
#375 - The Return of In-Person Concerts
#374 - Algorithm or Audience?
#373 - How Eddie Lam is Winning at TikTok
#372 - TikTok, Twitch, & Clubhouse for Musicians
#371 – Scaling Up pt. 4: Final Lessons from Coaching 3 Artists
How 3 Artists Doubled Their Social Media Following
In Between Episodes – Aspen Jacobsen 3
In Between Episodes – Maxximo 3
In Between Episodes – Darro 3
#370 - Scaling Up pt. 3: Music Marketing That Works
In Between Episodes - Darro 2
In Between Episodes - Maxximo 2
#369 - Scaling Up pt. 2: Pandemic Pushups and the Power of Focus
In Between Episodes: Full Call with Darro
In Between Episodes: Full Call with Maxximo
#368 - Scaling Up pt. 1: The House of Music
#367 - Surviving as a Touring Artist in the Age of Coronavirus
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