In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacey K also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies.
This episode of the Botanical Brouhaha Podcast is brought to you by:THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024
A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!
Leave us a voice or text message at https://fanlist.com/botanicalbrouhaha.
You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Ep. 89: Twyla Reimer Part 2
Ep. 88: Twyla Reimer (Remi + Gold)
BB+ (Ep 20) Jesse Camargo on Freelancing
Ep. 87: Hannah Bonham Blackwell (Southside Blooms)
BB+ (Ep. 19) Corrine Heck + Parie Donaldson on Details Flower Software
Ep. 86: Paulina Nieliwocki (Blue Jasmine Floral)
Ep. 85: Sarah Diligent (Floribunda Rose)
Natalie Gill Joins the Circle
BB+ (Ep. 18) LuAnn Dickson on EveryStem
Ep. 84: Holley Simmons (She Loves Me)
Ep. 83: Kelly Shore (Petals by the Shore & The Floral Source)
BB+ (Ep. 17) Julie Tobi on Building a Flower Business You Enjoy
Ep. 82: Anna Potter (Swallows & Damsons)
Ep. 81: Alyssa Lytle (Color Theory Design Co.)
Ep. 80: Lauren Palmer + Leah Palmer (The Wild Mother)
Ep. 79: Linda D'Arco (Little Farmhouse Flowers)
BB+ (Ep. 16) Deanna Kitchen on the Growing Kindness Project
Ep. 78: Joey Azout (Alexandra Farms)
Ep. 77: Susan Stremlau (Marion Moss Floral Design)
Ep. 76: LaParis Phillips (Brooklyn Blooms)
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Black Beauty
Great Expectations
Creative Pep Talk
How to Decorate