In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacey K also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies.
This episode of the Botanical Brouhaha Podcast is brought to you by:THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024
A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!
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You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
Episode 34: Ashley Fox
Episode 33: Teresa Fung (Mimosa Boston)
Episode 32: Phil John Perry
Bonus Episode: Hitomi Gilliam AIFD + Holly Chapple (LIVE)
Episode 31: Cara Fitch — A Canadian Florist Working Down Under
Episode 30: Conner Nesbit Learned to Embrace Imperfection
Episode 29: Janelle Wylie — Still Floating Thanks to Larry
Episode 28: Kelly Mendenhall Will Ride the Gondola for You
Episode 27: Robbie Honey — Accidental Botanist
Episode 26: Suzie Kostick AIFD is Open to Change
Episode 25: Eatherley Schultz is All About Teamwork
Episode 24: Meg Connelly — Finding Success in the Harder Option
Episode 23: Max Gill is Keeping It Real
Episode 22: Morgan Anderson— Promoting Floral Design as Art
Episode 21: Kelly Marie Thompson Feels Dedicated to Her Community
Episode 20: Heather Siu — Creating Timeless Events
Episode 19: Emily Avenson — Flower Love in the Belgian Countryside
Episode 18: Jennie Love is Taking Farmer Florist to the Next Level
Episode 17: Christin Geall is Cultivating the Art of Flowers
Episode 16: Nick Priestly Would Never Own a Coffee Shop
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