In this podcast episode, Amy and Natalie visit with flower shop owner Stacy K Ercan of Stacy K Floral in Rochester, New York. She shares about her shop expansion and business model which includes a collaborative space with a coffee counter, retail offerings, and a subscription service. Stacey K also talks about how her background working with tents, events, and trade show exhibits helps her have an edge when bidding on events in her community. She discusses employee motivation, financial strategies, and the importance of diversifying revenue streams. And finally, she reveals some of her successful marketing strategies.
This episode of the Botanical Brouhaha Podcast is brought to you by:THE FLOWER FREELANCE INTENSIVE
MARCH 18-22, 2024
A 5-day course for aspiring & experienced freelancers and floral design team members. Click here to learn more!
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You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill.
This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.
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Episode 13: Laetitia Mayor May be the MacGyver of the Flower World
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Episode 11: Maxine Owens Knows How to Slow Down, Step Back, and Refuel
Episode 10: Francoise Weeks Has a Mantra You Can Live By
Episode 9: Nancy Teasley — Designer, Farmer, Romantic
Episode 8: Holly Chapple Loves Her Flower Friends
Episode 7: Denise Fasanello — Flowering in the City
Episode 6: Jennifer Ederer — Always Building Magic
Episode 5: Gretchen O'Neil is Full of Ideas
Episode 4: Kiana Underwood of Tulipina Believes Flowers Should Make You Happy
Episode 3: Chloe Milligan's Secret Weapon is Being Herself
Ep. 2: Susan McLeary — Curious, Vulnerable, Tenacious
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