In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.
Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions.
We also discuss, what is data for design? What are the metrics a design team can track?
Can we associate design to growth as well?
All this and more with Shay in this episode.
Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/
Visit ActiveCampaign - https://www.activecampaign.com/
Check out free tools here - https://www.activecampaign.com/free-marketing-tools
S1E7 - Unconventional ways to get that job you always wanted ft. Phil Strazzulla
S1E6 - What is product-led growth? And how to implement it for your SaaS? ft. Wes Bush
S1E5 - Omnichannel eCommerce marketing automation strategy for your buyer's journey ft. Rytis Lauris, CEO of Omnisend
S1E4 - Discussing the 10 mistakes that you're making while sending cold emails ft. Guillaume, CEO of Lemlist
S1E3 - How to create a customer focused marketing strategy for your business? ft. Vivek Jaiswal, CEO at Customer Guru
S1E2 - Ultimate Video Marketing Strategy ft. Shane Barker
S1E1 - Understanding and building customer success strategy ft. Sue Duris
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